Director of Demand Generation

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Join the team as Twilio’s next Director of Demand Generation.

As the Director of Demand Generation (M5) for Twilio.org, you will architect, scale, and establish single-threaded ownership over our centralized growth engine. Moving away from a historically flat organization, this critical leadership role is designed to eliminate operational friction, define clear campaign boundaries, and create explicit GTM "swim lanes" for flawless execution. You will step into a core management track position, directly responsible for supervising, managing, and leading a high-performing team.

You will directly own performance metrics and full-funnel pipeline targets aligned closely with Sales leadership priorities. By leading a team of three Senior Managers (across Strategic Accounts, New Business, and Digital Sales) and one Digital Demand Manager, you will serve as the strategic driver to build a scalable marketing demand engine while accelerating growth across our social impact ecosystem.

In this role, you’ll:

• →Lead and Develop People: Supervise, manage, and build up functional owners within a high-performing team of four, including three senior managers overseeing High-Touch/ABM, Inbound, and Digital Sales/Self-Service segments.
• →Establish Operational Swim Lanes: Centralize campaign workflows to eliminate ownership ambiguity, establishing clear accountability chains and accelerating GTM program delivery.
• →Own Pipeline & Performance: Shift focus from baseline execution to direct ownership of pipeline targets and revenue performance metrics, partnering heavily with cross-functional Sales Directors to defend and grow top accounts.
• →Orchestrate Multi-Channel Budgets: Direct the global digital media spend, continuously optimizing paid/organic channels, testing new ad formats, and tracking website conversion metrics.
• →Drive AI-First Automation: Scale programmatic plays, lifecycle triggers, and automated conversion logic to seamlessly transition self-service users from sign-up to active spenders.
• →Cross-Functional Collaboration: Partner deeply with central .com teams, Product Marketing, Events, and Brand teams to align high-level corporate strategies with tactical growth goals.

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

• People Management: Proven experience in a dedicated people manager role, specifically supervising, managing, and developing a team of senior individual contributors or managers.
• GTM & Account Accountability: Comprehensive background designing and executing B2B demand generation strategies, including Account-Based Marketing (ABM), thematic and verticalized inbound marketing, and digital lifecycle programs.
• Direct Funnel & Budget Ownership: Demonstrated experience managing multi-channel digital media budgets, driving full-funnel marketing attribution, and optimizing MQL-to-SQL conversion paths.
• Cross-Functional Influence: A track record of partnering successfully with enterprise Sales leadership, Product Marketing, Events, Field, and Brand teams to establish clear, metric-driven models.
• MarTech Proficiency: Hands-on experience with modern CRM and marketing automation platforms (e.g., SFDC, Marketo) alongside automated lifecycle workflows and AI-driven workflow tools.

• Agile Workflows: Familiarity with building scalable template libraries and agile asset management systems to prevent custom design creep.
• Vertical Experience: Experience navigating segment-specific dynamics, particularly within Public Sector (SLED), Credit Unions, Non-profit/Humanitarian Organizations or Healthcare and Life Sciences (HLS).
• Data Friction Resolution: Analytical capability focused on resolving lead ingestion delays, data tracking gaps, and executing advanced reporting via enterprise analytics tools like Tableau.

This role will be remote and based in the USA. 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

Applications for this role are intended to be accepted until August 31, 2026, but may change based on business needs. 

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.