Sr. Director – Revenue Marketing, EMEA

Define and lead the EMEA Revenue Marketing sub-function strategy, ensuring alignment with global marketing, corporate and regional objectives Lead regional demand generation, field marketing, ABM, and pipeline acceleration initiatives across EMEA Translate company and functional strategy into clear regional priorities, goals, and execution plans Lead the team to develop strategic, high value, regional specific marketing motions inclusive of content for outbound campaigns and targeted events that drive quality pipeline amongst ICPs Serve as a thought leader across Marketing and the broader business, driving innovation in field marketing, including the application of AI to enhance targeting, personalization, and engagement Anticipate market shifts and evolving business needs, proactively adapting strategy, including leveraging AI-driven insights to inform investment and GTM decisions Champion and lead the adoption of an AI-first approach within the EMEA Revenue marketing team, embedding AI into campaign design, account targeting, content personalization, and performance optimization Partner with global teams to scale AI-driven capabilities such as predictive analytics, intelligent segmentation, and automated campaign orchestration Drive experimentation and innovation using AI to improve pipeline quality, accelerate deal cycles, and increase marketing efficiency Ensure teams are equipped with the tools, skills, and processes to effectively leverage AI in day-to-day execution and decision-making Oversee the planning, resourcing, and execution of Revenue marketing across EMEA, ensuring effective coverage across regions, segments, and industries Direct the development and execution of integrated, multi-channel programs (ABM, events, digital, outbound) that drive measurable business impact Establish and manage budgets, investment strategies, and performance targets for the sub-function Develop and implement processes and best practices to scale and optimize marketing campaign effectiveness Lead a distributed organization with overall accountability for team performance and outcomes Build and develop a high-performing leadership bench, ensuring strong succession planning and capability growth Foster a culture of accountability, innovation, and continuous improvement across multiple teams Align organizational structure and talent to evolving business priorities Basic: 12+ years of experience in B2B marketing within a technology company, with significant leadership experience in field marketing Experience managing EMEA markets, including regional complexity and localization strategies Deep understanding of enterprise and/or mid-market sales models, with strong partnership experience with Sales leadership Demonstrated ability to develop and execute strategy that drives measurable revenue impact Proven success leading at scale through leaders (directors/senior managers) across multiple regions or business units Strong track record of influencing senior executives and cross-functional stakeholders Expertise in budget ownership, organizational design, and operational scaling Highly analytical, with a data-driven and outcome-oriented mindset Build and maintain relationships with senior executive stakeholders and key customers, supporting critical deals and resolving escalations Establish and run a strong operating cadence with EMEA Marketing and Revenue inclusive of weekly forecast updates with rigor around pipeline performance for marketing campaigns against plan, tracking performance, and adjusting quickly based on insights Partner with stakeholder teams to ensure integrated go-to-market execution Represent EMEA as a key voice in global planning, ensuring regional needs shape global strategy Drive alignment across overlapping strategic initiatives and competing priorities Performance Ownership & Business Impact Establish and track KPIs and success metrics, using data to inform decisions and optimize performance Apply strong business and competitive acumen to differentiate marketing strategies and improve market position