Social Media Director - FTC

This is a FTC to start late September 2026 running for aprox 12 months.

The Marcomms team is responsible for advancing UKTV’s growth and popularity, building its brands, driving audience growth and enhancing our reputation. The wider Marketing & Communications department is comprised of 5 teams - Marketing, Creative Services, Social & Online, Media Planning, and Consumer Communications. 

The Director of Social is responsible for setting and leading UKTV’s social media strategy, driving audience growth, engagement, brand relevance and revenue across all online platforms. As a senior leader you will define the vision, priorities and operating model that ensure UKTV’s brands and content remain culturally relevant, discoverable and commercially effective in an increasingly digital media landscape. 

Leading a high-performing team, you will oversee our community-first strategy that drives reach & talkability for U, as well as develop and oversee delivery of key social media campaigns. You will also drive commercial growth of YouTube for the business; to increase reach, revenue & time spent with our audiences.  

Purpose of the role  

A leader within the Marcomms Leadership Team, this role is accountable for growing audiences, monetising audiences where possible, and driving levers in social to build brand, recruit new & lapsed viewers into U as well as deepen engagement with loyal viewers. 

As the most senior expert in social media within the business, you live and breathe social media, are passionate about its impact, and can effectively build relationships with stakeholders and executive leadership to represent and drive social as a key lever for commercial growth. 

You will also, coach and inspire an in-house team of 11 social media experts, fostering a culture where the team can perform their very best. 

The role will also collaborate with BBCS, UKTV’s parent company, leading collaboration & strategic planning on social media activity when needed and appropriate.