Sales and Marketing Director

Sales & Marketing Director

Want to know what the UEC is all about? Check out our mission, vision, and values. Or, visit our Instagram to see us find fun and share it!

Compensation: This position starts between $64,500 - $71,500, depending on experience

Benefits:
Our full-time employees receive 24 PTO days annually (29+ following Year 1 of employment) plus 7 paid organizational holidays, medical/dental/vision insurance with above-average employer premium contributions, a 3% match on our 403(b) retirement plan, program registration and facility rental discounts, plus a strong commitment to work/life balance and great organizational culture. Additional benefits will be outlined in the hiring process.

Position Summary: As the Sales and Marketing Director, you are responsible for driving the Urban Ecology Center’s external communications, advertising, marketing, and public relations. Guided by our focus on urban foundational nature-based educational experiences and ecological revitalization, you are responsible for implementing a robust, data-driven sales and marketing strategy.  Your work will engage our neighbors and community members, drive program enrollment, and increase awareness of the Urban Ecology Center’s brand. You will oversee the Marketing team, supporting their work in social media, website maintenance, graphic design, and photography/videography. 

PRIMARY RESPONSIBILITIES

Marketing and Communications

• Lead all aspects of branding, marketing, and public relations.
• Develop and implement annual marketing and communications plans to meet strategic goals.
• Provide marketing support to all development and program functions.
• Oversee development, production, and distribution of publications and communications, including newsletters, annual report, case for support, NEEP program booklet, summer camp brochures, etc.
• Oversee maintenance of websites and social media profiles. Maintain production calendar and plan for new content; ensure quality of content and user satisfaction.
• Oversee registration communication processes as a marketing tool to more deeply engage with our neighborhoods and communities.
• Oversee production and distribution of videos on a variety of topics for the purpose of educating people about the Urban Ecology Center and its programs and opportunities.
• Oversee maintenance of digital asset library, ensuring a supply of quality photos, videos, and graphics.
• Oversee creation of copy and graphics as needed for promotional materials, including websites, social media, and print publications.
• Manage merchandise, including researching and ordering new merchandise types, and maintaining inventory.

Sales, Media and Public Relations

• Develop and implement sales strategies for driving audiences to programs, events, initiatives and products.
• Determine and develop market research needed to better understand and support all programs and functions.
• Collect customer satisfaction data about programs and membership. Measure the efficacy of marketing and communications activities.
• Increase awareness of the Center’s programs, events, membership, and donation and volunteer opportunities among key market segments both locally and nationally.
• Cultivate relationships with key contacts at major media outlets.
• Identify and seek new opportunities to engage media in Urban Ecology Center programs and initiatives.
• Prepare talking points, press releases, and other supportive material as needed.
• Serve as the first point of contact for media inquiries.

Brand Quality and Development

• Ensure appropriate use of the Urban Ecology Center brand across media, locally and nationally.  
• Develop solutions for expanding the brand for new uses as necessary. Oversee the Center’s graphic identity, including logo usage and signage.
• Manage and safeguard the Center’s intellectual property.

Organizational Leadership

• You will provide expertise and guidance for ongoing organizational projects.
• You will participate in strategic planning for UEC organizational goals.
• As a leader of the organization, you will represent UEC’s mission, vision, and values with advanced competency in leading your department and activating our strategic plan. 

TEAM AND SUPERVISION

• As a team member of the Development and Marketing team, you will be managed by the Vice President of Development and Marketing and will manage the Marketing team, which includes the Senior Manager of Marketing and Communications, Program Systems Manager, and Marketing Communications Coordinator.
• In this role, you will serve on organizational Circles or Committees as your role requires and schedule allows. 
• All UEC team members should expect interaction with volunteers, members, and youth participants.

ORGANIZATIONAL SUPPORT

• All team members of the Urban Ecology Center work a minimum of 1-2 weekend or evening events each year. Our events are a great way to engage with our communities and see our mission in action; examples include Urban Candlelight Hike, Autumn Celebration, and HKE MKE. Some roles may have increased responsibility for event leadership.
• All team members are asked to support our building hours by providing building coverage, which may include opening/closing the building, communicating with staff on-site, and welcoming visitors or guests. You may sign up for an ongoing shift or provide backup support.

SKILLS, COMPETENCIES, AND EXPERIENCE 
Role Competencies

• Ensures Accountability: Holding self and others accountable to meet commitments.
• Drives Engagement: Creating a culture where people are motivated to do their best to help the organization achieve its outcomes. 
• Instills Trust: Gaining the confidence and trust of others through integrity, consistency, and authenticity. 
• Decision Quality: Makes sound decisions, even in the absence of complete information
• Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.  
• Resourcefulness: Securing and deploying resources effectively and efficiently.
• Sales & Outreach: You promote and highlight programming and events to drive participation and revenue; you research, develop, and execute strategies to attract new audiences, grow existing customer relationships, and identify prospective opportunities to expand reach. 
• Creative vision: You navigate competing requests, creating and sharing materials representative of the organization in a time-sensitive, unique, and engaging way; you maintain a clear organizational identity/brand while creating content relevant to the online zeitgeist.
• Event/Project Management: You can turn ideas into action by creating a plan, setting priorities and deadlines, and holding others accountable. You are a critical thinker and problem solver. You balance short-term priorities with long-term vision, ensuring immediate actions build toward lasting outcomes. 
• Organizational savvy: Maneuvering comfortably through complex policy, process, and people-related organizational dynamics; is sensitive to how people and organizations function. 

• Strong cultural competency and commitment to equity, dignity, and justice.
• Affinity to the Urban Ecology Center's mission, vision, and values.

Experience, Education, and Certifications

• You have at least 5 years of experience with marketing management, strategic communications planning, and website development. 
• A bachelor’s degree or equivalent education experience is highly recommended;  relevant work experience is a great alternative.  A Master's degree is preferred.
• You have at least two years of experience managing/supervising others in a full-time capacity.
• Well-developed skills using Google Suite and Adobe Creative Suite are preferred.
• Technical fluency in website management, including CMS platforms (such as Webflow), SEO fundamentals, and basic HTML/CSS knowledge preferred. 
• First Aid/CPR Certification is required; UEC can support in attainment.

WORKING CONDITIONS, LOCATIONS, AND OTHER REQUIREMENTS

• Condition & Location: Open office workspace with an active team atmosphere; using shared workspaces at all three UEC locations.
• Physical Requirements: Sitting for prolonged periods, typing on a computer keyboard, moving objects of 25 pounds or less.
• Equipment Used: Computer equipment, fundraising software, Google software
• Schedule: Standard business hours with occasional evening and weekend events
  
  

The Urban Ecology Center is an Equal Opportunity Employer. It is our policy to make all personnel decisions without discriminating on the basis of race, color, creed, religion, sex, physical disability, mental disability, age, marital status, sexual orientation, citizenship status, national or ethnic origin, and any other protected status.