Creative Strategist (Executive Social & Thought Leadership)

We're looking for a strategic, editorially minded Creative Strategist to own the development and execution of executive social content, with a primary focus on LinkedIn, as well as the content for a brand’s LinkedIn page. This person will partner closely with senior executives & the brand’s comms team to build authentic, high-impact thought leadership that strengthens both the executive's personal brand and the company's voice.

• Own the end-to-end creation of executive social content across primarily LinkedIn, as well as the content for the brand’s LinkedIn page, including:
  
  
• Text posts
  
  
• Carousels
  
  
• Images and graphics
  
  
• Short-form video concepts and production
  
  
• Video scripting and editing
  
  
• Ghostwrite content that authentically reflects the executive's voice while aligning with brand and business objectives.
  
  
• Create content informed by business priorities, executive insights, industry trends, cultural moments, and performance data.
  
  
• Identify proactive storytelling opportunities around key events, speaking engagements, product launches, and industry moments.
  
  
• Write supporting copy for corporate and executive amplification opportunities.
  
  

• Build trusted relationships with senior executives & client comms team through collaboration and expertise.
  
  
• Manage feedback efficiently, balancing executive & brand preferences with platform best practices.
  
  
• Confidently challenge conventional thinking and encourage experimentation with new formats, posting cadence, and storytelling approaches.
  
  
• Support executives during content capture by directing interviews, asking questions, and helping them feel comfortable on camera.
  
  

• Partner closely with strategists, analysts, creatives, designers, and production teams.
  
  
• Participate in strategy and planning sessions to identify new content opportunities.
  
  
• Use performance insights to continuously optimize content strategy and creative execution.
  
  

• Significant experience creating and managing social content for C-suite executives or senior business leaders, as well as brands.
• Proven experience as an executive ghostwriter, executive content strategist, or executive social media manager.
• Exceptional writing and editing skills with the ability to adapt to different executive voices.
• Deep understanding of LinkedIn content strategy, thought leadership, and executive brand building.
• Experience developing messaging frameworks.
• Comfortable presenting to and advising senior stakeholders.
• Strong creative instincts across copy, design, and video production.
• Ability to balance strategic thinking with hands-on content creation and execution.
• Experience interpreting content performance and applying insights to future work.

Experience in these areas would be preferred but not necessary:

• Marketing and advertising
• Lottery and Gaming
• Gambling and Entertainment
• Specialization: Lottery operations, lottery technology, digital lottery platforms, retail lottery distribution, and responsible gaming initiatives.

A genuine curiosity about these spaces and the ability to translate complex ideas into engaging, accessible thought leadership is highly valued.

The successful candidate will become a trusted extension of the executive, consistently producing content that feels authentic, resonates with professional audiences, and elevates the executive's influence on LinkedIn. They will combine strategic thinking, exceptional storytelling, and strong executive presence to build a distinctive and credible thought leadership platform.