India Portfolio | Director Influencer Partnership & Strategy

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies

The Director, CAIT, India, will be responsible for the launch, productization, and scaling of the Creator, Affiliate, Influencer & Talent (CAIT) function in the Indian market. This role requires a strategic leader with deep knowledge of the creator economy, influencer marketing, affiliate programs, and talent partnerships. The successful candidate will act as a centralized subject matter expert, integrating with existing teams to ensure best-in-class delivery of all creator and influencer work and helping clients increase social media ad views and deliver cultural relevancy.

Are you based in Gurgaon? Geeking the influencer space in and out in the India market having 8+ years now? Fluent in Social Media Language? Oh well, we could be meant to be ---

• Deep Industry Authority: 8+ years of experience living and breathing the social media and creator landscape, with a proven track record of managing and reviewing the work of execution/strategy teams in India.
• Strategic & Entrepreneurial Mindset: You know how to take a service, productize it, and scale it. You marry creative intuition with hard data and business performance metrics.
• Commercial Hustle: Deep understanding of how to leverage affiliate models, social commerce, and creator collaborations to drive client revenue.
• Unrivaled Connections: You know the Indian talent ecosystem inside out. If you are a KOL/talent yourself, that’s a massive badge of honor.
• Contracting & Rights Mastery: Bulletproof understanding of usage rights, talent exclusivity, and legal compliance for large-scale Indian activations.
• Culture-First Vibe: You thrive in fast-paced ambiguity, move at the speed of internet culture, and possess the poise to manage both eccentric creators and corporate C-suite clients.

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.