Post Creative Strategist

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

About Tamara Group (The Attention, Media, And Relevance Agency): Born from editorial, influencer, and experiential roots, Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.

Strategy at Tamara Group provides a crucial perspective on how brands can achieve relevance in today’s content landscape.  We are a human centric, culture obsessed discipline that dives deep into audience insights, media trends, and cultural shifts manifesting on social to inform strategic recommendations. We believe people’s unfiltered social behaviors and content is one of the best indicators of what matters to them. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy, and optimize for attention. 

Signal Mining & Analysis 

• →Uncover, analyze, and translate category trends, conversations, behaviors, or changes in the category for consideration of creative team
• →Bring insight on category and the consumer subcultures surrounding it to weekly brainstorming sessions to guide team in making relevant content
• →Have a strong pulse on social platform best practices, understanding most opportunistic and relevant formats and topics, and algorithm nuances
• →Develop unique audience cohorts based on social conversation, category behaviors, and quantitative + qualitative research

Social Listening, Crafting social Comments as Creative

• →Ongoing monitoring of brand’s social channels to track interactions (comments, engagements, DMs, etc) and interpret what they’re signaling about consumer preference
• →Use third party tools (Brandwatch, Pulsar, etc.) to monitor brand mentions, category conversations, and wider consumer sentiment
• →Read every comment across all social posts from brand to identify themes in perception, and understand how that tracks against brand goals
• →Go beyond community management to own community engagement: interact with consumers on behalf of brand, maintaining consistency with brand voice, and using the opportunity to probe further insights

Relevance Strategy & Insights to Fuel Campaigns & Tentpoles

• →Support development of creative briefs and workshops through social listening, influencer mining, data analysis, etc. 
• →Proactively uncover transformational insights for brand and the subcultures of the opportunistic cohorts
• →Proactively identify opportunities to insert brand into social conversations, whether around relevant trending topics/news or engaging social influencers, brands, etc.

Reporting

• →Understanding the insights that performance data is indicating, contributing provocative takeaways and recommendations to ongoing reports
• →Going beyond basic tracking to offer thoughtful analysis, and draw hypotheses that guide further brand actions and creative development

• A subculture expert (preferably within food, beauty, or pop culture) and a contributor to the category through content development, thought leadership, or tangible in-category experience
• Consider yourself a Social Media “know it all” and have experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
• Able to identify themes and translate them into thoughtful insights and actionable recommendations that align with brand objectives
• Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
• Any experience using the following social listening or research tools a plus but not mandatory: Brandwatch, Pulsar, Google/Pinterest Trends, GWI
• Experience putting together presentations in written form using Google Slides
• Strong writing and verbal skills, Able to effectively communicate with cross-functional teams and bring enthusiasm and proactivity to the work