Senior Influencer Manager (AU)

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems

About Tamara Group (The Attention, Media, And Relevance Agency): Born from editorial, influencer, and experiential roots, Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.

Our hyper-collaborative client partnership and creator teams are on the hunt for a culture-shaking Senior Influencer Manager to lead and scale our influencer expertise across the booming Australian advertising landscape. Based in Sydney and reporting directly to the APAC Lead for Creators, Affiliates, Influencers and Talent (CAIT), you will command the regional strategy, architect breakthrough programs for major global brands, and act as the ultimate connector between top-tier talent and creative execution. This is a full-time opportunity for an unconventional, platform-obsessed leader ready to shape what the internet wants to see.

• Architect end-to-end influencer strategies that turn client business briefs into culturally relevant, high-impact social campaigns across TikTok, Instagram, and emerging platforms.
• Command the talent discovery lifecycle, using an out-of-the-box perspective to spot, vet, and secure high-impact UGC creators, influencers, and tier-one celebrities.
• Lead and negotiate high-value commercial terms, complex rights usage agreements, and master service contracts while protecting agency health.
• Build and scale platform-specific shooting guides and content principles that ensure creator assets remain fiercely authentic while building massive brand equity.
• Collaborate seamlessly with cross-functional leads in Creative, Strategy, Project Management, and Media to establish integrated campaign frameworks and virtual labs for product presentations.
• Champion and elevate the output of junior talent across the team, providing active mentorship, coaching, and a positive team atmosphere built on empathy.
• Drive growth by proactively identifying client business gaps and selling through incremental influencer activations that yield clear performance outcomes.
• Act as the primary strategic voice and escalation point for senior clients, presenting polished, high-standard recommendations that inspire absolute confidence.

• 5+ years of dedicated experience managing influencer marketing, creator relations, or social strategy, specifically anchored within an agency or fast-paced digital environment.
• Market Mastery: Deep, insider familiarity with the Australian UGC creator and influencer landscape across all tiers from micro-creators to top-tier entertainment celebrities.
• Core Competencies: Advanced talent negotiation, commercial scoping, and contract management.
• Mastery of digital architecture, social media platform mechanics, and content briefing workflows.
• Strong client relationship building and strategic pipeline planning.
• Influencer campaign management from briefing through to implementation, tracking and reporting
• Leadership Track Record: Proven experience managing, mentoring, and developing junior team members in complex, cross-functional environments.
• Communication Skills: Exceptional presentation, written, and verbal communication skills with a natural ability to command senior stakeholder rooms.
• Bonus Points: You are a creator or KOL yourself with hands-on production or community management experience.

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

Not seeing a role you're looking for? Check out roles with other VaynerX companies.

• ChukMedia
• VaynerMedia
• Gallery Media Group
• VX Services