Veeva1mo ago

Manager/Senior Manager - Field Marketing - France & Benelux

France - LyonRemoteFull-Timesenior

OtherManagerManager/ Manager

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Quick Summary

Overview

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster.

Technical Tools

OtherManagerManager/ Manager

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

As Field Marketing Manager or Senior Manager at Veeva, you have the opportunity to make a real impact while learning from and contributing to a high-caliber team at a high-growth company. This role owns the strategic marketing plan and integrated marketing programs to drive demand, build awareness, and support customer education and retention for Veeva’s Commercial Solutions in France and Benelux. You will work closely with Sales, Market Strategists, and Product Marketing teams in a fast-paced and rapidly growing business.

Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, KPIs for the year

Plan and build integrated marketing campaigns for both customers and prospects utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement etc

Deliver virtual and in-person events from planning, preparation to execution, and reporting

Use Account Based Marketing strategies to help support key deals and key projects

Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting

Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs

Track and measure all marketing programs and optimize resources against objectives and budget

Native-level French, with high proficiency in English

5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions

Ability to turn vision into strategy and a marketing plan

Experience running integrated marketing programs for demand gen and customer campaigns, from planning, execution, to reporting

Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing

Self-motivated, innovative, collaborative, creative, and analytical

Experience managing quarterly and annual program budgets

Experience in vendor management and negotiating

Hands-on experience using CRM, marketing automation systems, digital advertising

Strong project management skills; excellent attention to detail

Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns

Self-starter with the proven ability to excel in a fast-paced environment

Growth-mindset and a team player

Regular attendance to the Paris office

Marketo and Sigma experience preferred

Experience developing and executing account-based marketing programs

Experience with customer retention, cross-sell, and upsell campaigns