Product Marketing, v0

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

Vercel’s v0 is redefining how teams design, prototype, and ship with AI. As more of our business moves through sales-led and sales-assisted motions, we need a dedicated product marketer to arm our sales team with the positioning, stories, and assets that convert enterprise interest into deals.

This role sits at the intersection of product, sales, and marketing — translating v0’s value into language and tools that resonate with buyers, accelerate cycles, and close business.

This is a hybrid position based out of one of our offices (SF, NYC or Austin), the role includes in-office anchor days on Monday, Tuesday, and Friday. 

• Develop and maintain a library of sales-ready content: pitch decks, one-pagers, ROI calculators, competitive battlecards, and product demos tailored for v0 enterprise buyers.
• Partner closely with sales and solutions engineering to refine messaging based on real deal feedback.
• Equip AEs and SEs with talk tracks, objection handling, and differentiated positioning for v0 in AI-driven workflows.

• Watch the market, spot the gaps, and package the insights so sales can move deals faster.
• Build buyer personas and decision-making maps for v0’s priority segments within the sales-assisted pipeline.
• Leverage win/loss analysis to continuously refine messaging and collateral.

• Collaborate with product on sales-facing launch plans for new v0 features, ensuring sales is enabled on day one.
• Create industry-specific solution briefs and use case narratives that speak to vertical buyer needs.
• Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles.

• Be the go-to bridge between v0 product, marketing, and sales.
• Translate complex product capabilities into clear business outcomes for non-technical buyers.
• Partner with customer success to gather post-sale insights that feed back into sales enablement.

• 8+ years in Product Marketing, owning end to end product launches as well as competitive intelligence
• You’ve owned enterprise sales enablement and now how to equip your sales team to win
• Strategic thinker with a bias toward shipping — you know when to workshop and when to execute
• Strong writer and storyteller — especially when simplifying technical products for external audiences
• Collaborative, clear communicator who can be the bridge between marketing, product, and sales teams
• Prioritization at scale - there is no shortage of opportunities at Vercel. You know how to analyze options, where to focus your energy and move fast to have the highest level of impact