Sr. Product Marketing Manager/Product Marketing Manager, Solutions

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

Over 30,000 organizations worldwide, including more than 100+ companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.

As the Product Marketing Manager for our industry verticals (manufacturing, logistics, real estate, entertainment, transportation, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Sales, and Marketing organizations. 

You will be integral in developing the collateral needed to support GTM motions in these industries and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.

• →Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
• →Bring new products and features to market through an industry lens by taking the lead on content creation - planning, creating/managing deliverables and timelines in order to maximize impact
• →Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc).
• →Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
• →Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.

• 2-5+ years of product marketing or related experience in B2B SaaS or IoT
• Ideal candidates have experience developing positioning and messaging across a portfolio of products
• MBA preferred or graduating from an accredited MBA program in 2026
• Self-directed and able to operate independently in a fast-paced environment
• Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
• Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product
• Willingness to travel domestically for events and conferences
• Bachelor’s required
• Must be authorized to work in the United States without the need for employer sponsorship now or in the future
• We’re considering candidates at multiple levels, from Product Marketing Manager to Senior Product Marketing Manager, and will align the role title and scope based on experience.

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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