Director of Direct to Consumer (DTC)

United States·TustinFull Timeexecutive

OtherDirector

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Quick Summary

Key Responsibilities

levoit.com | cosori.com | etekcity.com| pawsync.com The Opportunity: This role sits within the Americas Regional DTC Team,

Requirements Summary

which segment to activatie, which channel, and which timeline Evaluate and provide feedback on platform performance — signal quality, automation coverage,

Technical Tools

OtherDirector

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

levoit.com | cosori.com | etekcity.com| pawsync.com

This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role uses those capabilities and translates them into market growth — owning the consumer relationship, the commercial results, and the operating rhythm for the Americas region.

Design and own the Americas consumer lifecycle architecture, which includes acquisition, activation, retention, referral, revenue

Manage cohort performance — track and act on 30/60/90-day retention curves, repeat purchase rate, and AOV trends

Lead lifecycle program activation: welcome series, cart abandonment, win-back, replenishment, VIP, churn risk, and service recovery

Define consumer segmentation logic and work with Global DTC platform team to activate segments in CDP

Own member/subscriber economics: active member value, contribution profit per member, CLV modeling

Own Americas DTC P&L — revenue, margin, CAC, LTV, inventory efficiency, and contribution profit

Set and manage sales forecasts, revenue targets, and investment strategies aligned to company objectives

Lead pricing, promotional, and merchandising strategies grounded in incrementality logic — not platform attribution inflation

Manage CAC payback period and media efficiency ratio (MER) as primary growth health indicators

Act as growth conductor, across PCT, IMC, GTM, Data, and Operations teams

Lead consumer journey prioritization — define which lifecycle moments receive investment and in which sequence

Maintain operating cadence: weekly growth rituals, biweekly sprint reviews, monthly KPI retrospectives

Manage cross-functional trade-offs and escalation paths — resolve dependencies, not just report them

Serve as the senior Americas DTC voice with Global stakeholders and executive leadership

Define business requirements and use cases for Global DTC platform team — translate commercial priorities into intake briefs

Prioritize platform requests based on lifecycle impact: which segment to activatie, which channel, and which timeline

Evaluate and provide feedback on platform performance — signal quality, automation coverage, experiment results

Champion data-driven decision making across UX, site performance, and lifecycle programs

Build and lead a high-performing regional DTC team across growth, lifecycle, content operations, and analytics

Establish KPI tree, sprint cadence, and growth rituals that make results repeatable — not person-dependent

Develop team capability through deliberate project ownership and structured feedback loops

8–12 years in DTC, eCommerce, or digital commerce with significant US market exposure

Proven ownership of revenue, margin, and contribution profit in a scaled DTC business - not just channel contribution within a broader omni-channel P&L

Built operating cadence from scratch in a system that was incomplete — not only optimized an existing one

Managed cohort retention curves, not just campaign ROAS - can speak to what drove 90-day repeat rate changes

Delivered growth outcomes requiring coordination across product, data, brand, and operations — without team ownership

Builder mindset with ambiguity tolerance - can run before the system is complete

This is an onsite role based in Tustin, CA

Starting at $185K annually

100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting

Generous PTO policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance