Manager, TikTok & Content Strategy (Social Media)

Own and execute Vivrelle’s TikTok content strategy, with a focus on growth, engagement, and brand awareness. 

Conceptualize, create, film, edit, and publish high-performing short-form content across TikTok and Instagram Reels. 

Stay ahead of trends, platform updates, creator movements, and cultural moments to identify opportunities for timely, relevant content. 

Develop creative concepts designed to maximize reach, engagement, and viral potential while remaining authentic to the Vivrelle brand. 

Build and manage a strategic content calendar that balances trend-driven content, brand storytelling, product features, membership education, and community engagement. 

Ensure all content consistently reflects Vivrelle’s voice, aesthetic, and positioning within the luxury space. 

Analyze performance metrics and social insights to continuously optimize content strategy. 

Collaborate cross-functionally with marketing, partnerships, membership, and creative teams to support key campaigns and launches. 

Identify emerging content formats and experiment with new approaches to keep Vivrelle at the forefront of social media innovation. 

Engage with creators, influencers, and the broader social community to help build brand relevance and conversation. 

Vivrelle consistently shows up in relevant social conversations and cultural moments. 

Content feels both trend-aware and distinctly on-brand. 

The social calendar is proactive, strategic, and aligned with broader business objectives. 

High-performing content regularly drives engagement, reach, community growth, and brand awareness. 

Vivrelle continues to establish itself as a leading voice in luxury, fashion, and membership culture on social media.