Head of Brand & Creative Strategy

United States·Morristown Corporate - MorristownNormalexecutive

OtherCreative Strategy

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Quick Summary

Key Responsibilities

Define & Lead Brand Strategy Establish a clear, differentiated brand positioning rooted in "relationship banking" Translate vision into actionable brand strategy, messaging architecture,

Technical Tools

OtherCreative Strategy

Responsibilities include but are not limited to:

Define & Lead Brand Strategy

Establish a clear, differentiated brand positioning rooted in "relationship banking"
Translate vision into actionable brand strategy, messaging architecture, and identity

Drive Brand Growth & Market Impact

Build awareness and consideration, expanding into new audiences and markets
Develop campaigns that create breakthrough, culturally relevant brand moments

Lead Creative Excellence

Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work
Ensure consistency and quality across all brand expressions and channels

Harness AI & Emerging Technologies

Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market
Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities
Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning

Build Structure, Process & Governance

Create scalable frameworks for brand management, campaign development, and creative operations
Establish clear standards, workflows, and governance to enable speed and quality

Inspire & Develop Team

Lead and grow a high-performing brand and creative organization
Foster a culture of ambition, curiosity, experimentation, and continuous learning

Influence & Align Senior Stakeholders

Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences
Communicate vision, strategy, and impact with clarity and conviction

Required Skills:

Proven track record of building and transforming brands, with measurable impact on awareness and consideration
Experience working closely with analytics and research to define KPI's, measure brand effectiveness and connect brand investments to business outcomes
Experience creating differentiated positioning and scaling it across channels and customer journeys
Strong creative judgment with the ability to lead and inspire high-quality output
Demonstrated success leading teams and building capabilities from the ground up
Ability to balance vision with execution--bringing both strategic rigor and creative ambition
Exceptional storytelling and executive communication skills
Future-Forward & Technology-Driven Mindset
Demonstrated experience leveraging AI and emerging technologies in brand building, creative development, or marketing innovation
Highly curious and proactive in exploring new tools, platforms, and ways of working
Track record of driving adoption of new technologies to improve effectiveness, efficiency, and creative impact

Required Experience:

Bachelor's Degree in Marketing or related field. 10+ years of experience in brand strategy, creative leadership, or integrated marketing.

Preferred Experience:

Blend of top-tier agency experience and in-house leadership within a complex organization. Experience repositioning brands and entering new markets or segments in financial services, fintech, or other trust-driven categories.