Business Marketing Sr. Lead

## Join Us At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. ## What you’ll do * Lead the execution of industry-based digital transformation plans at Vodafone, integrating market studies, global benchmarks, and leveraging our extensive solution portfolio. * Passionate about understanding customer needs and behaviors to provide crucial insights for the design, pricing, and development of business products and solutions. * Designing Go-to-Market plans for products and solutions, with a focus on defining communication and engagement strategies to drive adoption and market penetration. * Collaborating closely with cross-functional teams including product management, sales, marketing, and customer service to ensure alignment and successful execution of go-to-market strategies * Continuously monitoring market trends, competitive landscape, and customer feedback to refine go-to-market approaches and optimize business outcomes. * Developing strong relationships with key stakeholders internally and externally to drive collaboration and achieve business objectives. * Conducting Customer Visits to VF Enterprise customers in the Innovation Lab, by walking them through live demos of VF’s portfolio of solutions Plan and promote events in line with the overall B2B marketing strategy and priorities. ## Who you are * Bachelor’s degree in business, Marketing, or related field (Master’s a plus). * 5-6 yrs of proven experience in B2B marketing, GTM strategy, or digital transformation. * Strong knowledge of telecom, ICT, or technology solutions. * Proficiency in data-driven marketing tools, CRM, and analytics platforms. * Excellent communication and stakeholder management skills. ## Who we are We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same. Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance. Together we can.