Lifecycle Marketing Manager

About VSCO

For years, we've helped photographers create their work. Now we're building what comes next.

VSCO exists for photographers. Not as a side feature, not as an afterthought, but as the whole point. We build the connected system photographers rely on, and we've spent over a decade earning the trust of a global creative community that takes the craft seriously.

Photography is at an inflection point. AI is reshaping what's possible for creative work, and that's where our mission shines. VSCO is building the full photographer's workflow: from creating and editing your work, to delivering it to clients, to running your business. All of it built thoughtfully, with photographers leading the way. We believe the future of photography tools creates more space for creativity, handling the busy work so photographers can focus on the craft.

If you care about craft, community, and what technology can unlock for creative people, this is the work. We're a mission-driven and focused company where your work ships quickly, is meaningful, and reaches tens of millions of people worldwide. You'll have a real say in what we build and how we build it. We hire people who don't wait to be asked, naturally connect the dots, care about the quality of what they ship, and believe the best outcomes come from building together.

We’re looking for a Lifecycle Marketer to drive the development of lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey. Partnering with the Director of Growth Marketing, you’ll develop and bring to life a holistic lifecycle marketing strategy that bridges VSCO’s surfaces and products (VSCO Capture, VSCO Photo Editor, VSCO Workspace, and more), supporting creators along their journey from photography enthusiast to working pro.

This role blends strategic thinking and hands-on execution. You’ll partner with Product, Creative, and UX Design to build cohesive experiences that educate, inspire, and activate our global community of photographers.

• Develop and execute VSCO’s lifecycle strategy across email, in-app surfaces, and other owned channels.
• Own end-to-end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting.
• Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey.
• Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes.
• Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence.

• 5 years of experience in lifecycle marketing or a related field.
• Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics).
• Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io).
• Ability to translate product value into simple, intuitive messaging tailored to different audiences.
• Comfort working cross-functionally with Creative, Product, and PMM partners.
• Data-driven mindset — you look for insights to inform decisions and iterate.
• Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment.
• Passionate about creativity, photography, and helping creators thrive.

If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels (vsco.co email domain or through Greenhouse). 

Note that VSCO will never ask for financial information or sensitive personal information during the application process.