CRM Coordinator

TALA, known for activewear that keeps up with busy lifestyles, has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley. Powered by a highly engaged, largely organic social community, we’ve evolved into a digital‑first, multichannel women’s athleisure brand with a sophisticated growth and retention engine. In 2025, we accelerated our physical retail expansion with the opening of two London stores, Carnaby Street and Westfield White City, marking a major step in our long‑term brand and community strategy.

We’re looking for a CRM Coordinator to join our growing retention team. This role reports into the Retention Manager, and you’ll be helping drive the growth of our TALA community. Day-to-day you will own execution of email, SMS, and lifecycle campaigns across Klaviyo, as well as working closely with our events and brand team to improve our broader community offering.

This is an exciting opportunity for someone who is looking for their next challenge in a fast paced, and high growth start-up!

This is a full-time role, based at our office in SW London (hybrid – 3 days in office). Reports to: Retention Manager.

• →Lead brand marketing strategy across D2C, wholesale, and retail channels, with a primary focus on driving D2C growth and customer acquisition
• →Sit on the senior leadership team, contributing to company-wide strategy, planning cycles, and key business decisions alongside the CEO and functional leads
• →Own and execute organic social strategy across all platforms, setting the content direction, cadence, and voice to grow the brand's presence and community
• →Oversee an advanced influencer marketing programme
• →Oversee all content rollouts, ensuring campaigns are planned, sequenced, and executed cohesively across channels and moments
• →Lead and inspire the creative team, setting a high bar for output, managing workloads and priorities, and fostering a culture of bold, brand-right creative thinking
• →Drive brand elevation initiatives that shift perception, increase cultural relevance, and position the brand as a name people genuinely know and seek out
• →Develop and maintain the brand's visual and tonal identity, ensuring consistency across every customer touchpoint — from social and editorial to packaging and retail environments
• →Work cross-functionally with product and commercial teams to ensure brand strategy is embedded across the business and not siloed within marketing
• →Collaborate with wholesale and retail partners on co-marketing, in-store activations, and launch moments that strengthen brand presence at shelf and online
• →Build and manage the marketing calendar, aligning product launches, campaigns, and cultural moments into a clear, proactive rollout plan
• →Report directly to the CEO, providing regular strategic updates, clear visibility on priorities, and honest counsel on brand positioning and market opportunities, and support the Founder in all things brand
• →Prepare and present board-level reporting on brand performance, marketing investment, and progress against awareness and growth goals — translating marketing activity into business impact with clarity and confidence
• →Manage senior stakeholders across the business, building strong relationships, aligning on shared objectives, and ensuring marketing is seen as a commercial driver, not a support function
• →Define and report on brand marketing KPIs — including social growth, engagement, share of voice, influencer ROI, and brand awareness metrics
• →Identify and act on emerging platform trends, cultural moments, and whitespace opportunities before they become mainstream

• A genuine interest in email marketing, CRM, and customer retention
• Meticulous attention to detail – you’ll be responsible for QA before every send
• A strong communicator who thrives in a fast-paced, collaborative team environment
• Data and reporting skills – Excel skills and an analytical mindset are essential
• Experience with Klaviyo or a similar ESP (a bonus, but not essential)
• An eagerness to learn and grow in CRM and retention marketing
• Somebody based in London and able to work from the office 3 days per week

• 25 days holiday a year plus bank holidays
• Very generous employee discount after probation period
• Nominated Friends & Family Discount
• Clothing allowance spending gift
• Class Pass or Gym Flex membership
• Health Shield
• Enhanced maternity/paternity pay
• Charity fundraising match of up to £1,000

TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else. Every collection prioritises functionality and thoughtful design, combining premium fabrics with multi-way versatility and flattering fits that deliver maximum impact with minimal effort. Each piece is crafted with attention to detail, ensuring women can look and feel their best with ease.

When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing, she found a host of responsibly made options in every category other than activewear. Founding TALA in 2019, the proud female-led brand is on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit.

Read about TALA's people, purpose and product work here.
TikTok: @wearetala Instagram: @wearetala