Lifecycle Marketing Manager (B2C) Hybrid

Weedmaps is looking for a Lifecycle Marketing Manager to own the end-to-end consumer engagement strategy across our app and digital channels. You'll build and optimize multi-channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI-powered tooling to move fast and prove impact. You'll report directly to the Director of Lifecycle Marketing and partner closely with product, data, and brand teams.

• Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push, in-app, and email.
• Own the marketing calendar for our weekly consumer newsletters, including planning, scheduling, and coordinating content to ensure consistent, on-brand delivery.
• Design and run rigorous A/B and holdout tests that isolate incremental lift, building a learning roadmap that compounds over time.
• Design campaigns and journeys to be built in Braze, leveraging segmentation, connected content, and behavioral triggers.
• Partner closely with the marketing operations team who is responsible for technical build and deployment of campaigns and journeys.
• Champion the app-first mindset and optimize push notification strategy, in-app messaging, and deep-link experiences in partnership with the product team.
• Leverage AI tools (copywriting, segmentation, send-time optimization, personalization) to accelerate execution and raise the quality bar.
• Define and track lifecycle KPIs including open rate, click rate, conversion, retention curves, and incremental revenue, and report results to stakeholders regularly.
• Collaborate cross-functionally with product, data science, design, and brand to bring integrated campaigns to life.

• 7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy.
• Hands-on Braze expertise including canvases, segments, connected content, and campaign analytics. Not just familiarity; you've built in it.
• Strong experimentation chops: you understand incrementality testing, holdout groups, statistical significance, and can tell the difference between correlation and lift.
• Experience at a mobile app-centric company where you understand the push/in-app/notification ecosystem and have navigated opt-in challenges.
• A track record of incorporating AI tools into your workflow to move faster, personalize at scale, or test more hypotheses.
• Analytical fluency: comfortable pulling reports, interpreting cohort data, and making decisions grounded in numbers.
• Clear, concise communicator who can translate campaign results into business impact for non-marketing audiences.

• Braze
• AI copywriting / workflow tools
• Tableau / Sigma
• A/B and holdout testing
• Personalization at scale
• Cannabis or regulated industry experience

The base pay range for this position is $124,578 - $135,668 per year

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. 

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: jlebowski@weedmaps.com

• INCORRECT: jlebowski@gmail.com

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!  

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.