Brand Manager, Sparkling Portfolio

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

We're looking for a Brand Manager to join the Welch's team supporting the Sparkling Juice portfolio, the market leader in celebratory sparkling juice category and one of our key growth platforms within Welch’s portfolio. You will be responsible for general management of the platform, including strategic direction, cross-functional platform team leadership, overall performance, competitive analysis, product, price, promotions, and new product development.  

This role will focus on building, evolving, and leading the three-year strategic roadmap for Welch's Sparkling Juice, strengthening our leadership in celebrations and special occasions while expanding relevance across new usage occasions, channels, and consumer targets.

• →Develop and execute the overall strategic direction for the Sparkling Juice platform and communicate priorities broadly across the organization, from leadership through sales execution.
• →Execute and evolve the three-year growth roadmap for Sparkling Juice, including core portfolio strategy, seasonal activation, innovation, and channel expansion.
• →Formulate short-term and long-term business objectives, collaborating closely with internal teams, and agencies to effectively execute plans across key consumption occasions such as holidays, celebrations, hosting, and everyday elevated moments.
• →Develop and execute integrated marketing campaigns and shopper programs that strengthen Welch's role in celebratory non-alcoholic beverages, drive household penetration, improve velocity, and increase repeat purchase.
• →Oversee monthly business reporting, P&Ls, and forecasts, adjusting plans, programs, and activities as needed to ensure the platform meets profit, volume, and net sales growth targets.
• →Track competitive activity across sparkling juice, non-alcoholic celebratory beverages, mocktails, premium juice, and adjacent beverage categories; develop game plans and contingencies to protect marketplace position and mitigate threats.
• →Partner with Sales, Category Management, Finance, and external partners to develop compelling sell-in stories, commercialization plans, and executional support for key customers and channels.
• →Effectively lead cross-functional teams and provide a leadership voice to bring teams along relative to organizational priorities and initiatives. 

• A consumer-centric leader with a strong drive, passion, and self-motivation with a desire to win 
• A strategic thinker with a strong understanding of business dynamics and market trends
• Highly skilled in analyzing consumer behaviors and translating insights into actionable strategies
• A proactive problem solver with a blend of analytical rigor and creative thinking  
• Results-driven, focused on delivering business objectives and surpassing goals
• A collaborative leader adept at cultivating strong internal partnerships
• Influential at all organizational levels, with the ability to tailor communication and approaches to diverse audiences
• Highly skilled in project management, with a proven track record of delivering complex initiatives successfully
• Possesses an analytical mindset, turning data insights into strategic business actions.  

• BS/BA required. Business, Marketing or related field preferred. MBA preferred. 
• 5+ years of experience developing and commercializing new products and platforms.
• CPG industry experience strongly preferred, specifically in Food and Beverage. 

What You’ll Enjoy: 

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community:  You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Available for you to enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
• Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
  • Health, Dental & Vision Insurance
  • Health Savings Accounts
  • Life and accident insurance
  • Employee Assistance Programs
  • Tuition reimbursement program
  • Additional benefits available through Perks at Work
• Paid parental (and adoption) leave – Available after 6 months of employment 

The anticipated hiring base salary range for this position is $135,000 to $145,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full-time work schedule, and is Welch’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.

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