Senior Manager, Revenue Growth

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

The Sr. Manager, Revenue Growth Management leads the annual revenue planning process and oversees delivery against KPIs related to customer plans, company P&L objectives, and retail priorities. Key responsibilities include installing Price-Pack Architecture (PPA) structure and tools, defining trade investment guardrails and metrics, optimizing promotional investments based on in-market performance and insights, and supporting business case development for significant investment decisions.

This role requires a strong understanding of what drives profitable growth and how to ensure stable delivery against a plan in a dynamic CPG landscape.

This high-impact role partners cross-functionally with Sales, Marketing, Commercial Finance, and Supply Chain to translate consumer, customer, and competitive insights into actionable revenue strategies. The role sits within the Sales organization, oversees a small team, and plays a key leadership role in capability building across the commercial organization.

This role will be based out of our Waltham, MA headquarters, where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration and relationship building while balancing flexibility and well-being. Employees are in office three days per week, with Thursdays and Fridays as remote, flex days.

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  Lead the annual sales volume, revenue, and trade spend framework that unifies Brand objectives, financial goals, and retail priorities into a customer-level annual operating plan.

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  Develop and refine companywide revenue growth strategies and guardrails across pricing and trade investment.

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  Drive strategic price and trade rate recommendations by category and customer, considering internal profitability, the external competitive landscape, and overall company financial objectives.

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  Oversee promotion mechanics, discount strategy, and post-event evaluation.

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  Represent the Sales organization in corporate initiatives surrounding pricing and trade spend.

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  Own the trade promotion management (TPM) system, ensuring comprehensive development and execution of annual promotion calendars at the account level, with a relentless focus on effectiveness and efficiency.

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  Proactively identify and quantify revenue growth opportunities.

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  Build dashboards, KPIs, and reporting tools to enhance visibility, decision-making, and organizational agility around revenue delivery.

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  Evaluate proposed innovation, line extensions, and channel-specific packs for growth potential and financial impacts.

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  Drive cross-functional alignment to ensure company initiatives and category, segment, and platform plans are customer relevant.

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  Communicate clear revenue growth strategies across internal teams, including senior leadership.

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  Develop and deliver RGM training for the organization, incorporating case studies.

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  Maintain rigorous documentation, controls, and processes for all pricing and trade spend decisions.

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  Proactively monitor, analyze, and report customer trade promotion forecasts, spend rates to budget, and gross sales customer mix.

• Independent, self-starter: able to set the agenda and drive progress with limited direction.

• Growth-minded: able to set and meet goals, anticipate obstacles, and create plans to overcome them.

• Collaborative relationship-builder who develops meaningful partnerships across departments.

• Strong influencer with the ability to align key stakeholders.

• Highly tenacious with strong attention to detail.

• Curious and analytical, with a drive to identify better ways to work and understand what is behind the numbers.

• Bachelor’s degree in Business, Finance, Economics, Marketing, or a related field; MBA preferred.

• 7+ years of experience in CPG, with 4+ years in Pricing, Revenue Management, or Business Analytics.

• Effective project management skills.

• Strong critical thinking, decision-making, analytical problem-solving, business acumen, and process-orientation skills.

• Strong competence in syndicated data, panel insights, and TPM/TPO systems.

• Strong cross-functional leadership and stakeholder management skills.

• Advanced Excel and Power BI, or similar analytical capability.

At Welch’s, you’ll be part of a purpose-driven organization with a bold vision for the future and a culture built on collaboration, belonging, and impact. We offer a comprehensive rewards package designed to support your well-being, growth, and success, including: