Regional Retail Marketing Manager

Requisition ID: 71777 About Whirlpool India Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool’s commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in ## The team you will be a part of ## This role in summary The Regional Retail Marketing Manager is responsible for developing and executing trade marketing plans for the Whirlpool Brand Product Portfolio for the region. RRMM will work closely with the Regional Manager, local operations team, corporate team, outside agencies and other resources that are utilised to bring brand presence and experience to our trade and consumers. The RRMM is also responsible for management of Retail Executives (RE). ## Your responsibilities will include ● Secondary sales drive, maintain mix, monthly sell outs from key retail outlets to maximize share. ● Relationship management with trade, distributors and sales teams to align resources for optimum utilization ● Capability development of field force to ensure better consumer experience across channels. ● Reviews and hygiene for a large workforce to keep tabs on key input and output areas. ● Designing and execution of Marketing Communications (BTL) ● New EBOs identification, store creation and business responsibility to set a new channel. ● Maintain VM at 2X of RE outlets in order to have better look & feel even in non RE outlets ● Training & development of DSOs/MT/TP teams through RTs/BRMM ● Designing and execution of Retail and Trade Marketing activities ● Responsible for Media management (Radio, Print, Outdoor) ● Responsible for ensuring Brand Visibility ( both Inshop and Outshop) ● Vendor Management related to marketing activities. ● Accountable for management of Retails Executives in terms of their Hiring, Performance and Incentive Management ● Identification & creation of the talent pool in order to manage large workforce in a high attrition scenario ## Minimum requirements Experience of handling large workforce, Trade marketing, Sell-Out Team Handling experience is mandatory ## Preferred skills and experiences 8+ years of experience in Trade Marketing / Retail Marketing in FMCD/FMCG or related industry Connect with us and learn more about Whirlpool India. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.