Senior Analyst, Communications General

About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. ## The team you will be a part of You will be part of the Corporate Communications team at Whirlpool for Brazil and Latin America. The team manages both internal and external communication projects, including PR, corporate events, media relations, press releases, and the development of the website and intranet. Responsibilities also include implementing strategic communication programs that build, strengthen, and elevate the brand image. ## This role in summary The Senior Communications Analyst acts as a strategic storyteller and brand guardian. You will be responsible for developing and executing communication strategies that align with the Whirlpool positioning, ensuring consistency across all touchpoints (Internal, PR, and Events) and managing high-stakes executive communications. ## Your responsibilities will include * Strategic Planning: Develop and implement integrated communication plans for institutional topics (business, people, manufacturing, leadership etc) * Executive Support: Draft scripts, speeches, and video briefs for leadership (ensuring tone and style alignment) * Content Creation: Lead the production of high-quality content in English, Spanish, and Portuguese, tailoring messages for diverse audiences and regional teams. * Brand Reputation: Support PR agencies and external partners to maintain the brand's prestige and market-leading status. * Internal Engagement: Create compelling internal campaigns to ensure employees are aligned with new business positionings and innovation milestones. * Project Management: Oversee communication budgets, timelines, and vendor relationships for large-scale events and campaigns. ## Minimum requirements * Experience: Communications, PR, or Marketing. * Language Mastery: Writing and verbal skills in English and Portuguese. * Technical Savvy: Experience with briefs, press, social media, crisis etc * Stakeholder Management: Proven ability to influence senior leadership and collaborate across departments. ## Preferred skills and experiences * Adaptability: Ability to translate complex technical innovations into simple, human-centric narratives ("Innovation that simplifies life at home"). ## What we offer _One day of home office per week; _Flexible schedule _"No dress code". _Wellhub _Transportation voucher, Shuttle buses or Free parking at the company; _Food voucher; _Meal on site; _Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market; _Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists; _Daycare assistance or Nursery at the company; _Services available on-site: beauty and aesthetics salon, internal bank agency, laundry, cafeteria, restaurant, and lactation room; _Two weeks of remote work from anywhere; _After 5 years with the company, eligible employees can take four weeks of paid leave; _Discount on products through Compra Certa. _Discount on insurance (pet, auto, home, bike, travel, and more) _Extended maternity/paternity leave Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/ Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.