Whoop2mo ago

Product Marketing Senior Lead, AI & Core Product

United States·Bostonsenior

Data ScienceMarketingProduct Marketing

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Quick Summary

Overview

At WHOOP, we are on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

Technical Tools

b2c

At WHOOP, we are on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Senior Lead, AI & Core Product Marketing to own positioning and drive go-to-market execution for WHOOP AI and the core software experience. This role will translate complex product innovation into clear, compelling member value and ensure launches are delivered with rigor, alignment, and measurable impact. As a senior individual contributor, you will partner closely with Product, Brand, Lifecycle, and Analytics teams to bring new features to market and accelerate adoption, engagement, and retention.

Define positioning and messaging for WHOOP AI and core product features, translating technical capabilities into differentiated, member-centric value propositions

Drive end-to-end go-to-market execution for feature launches, including launch briefs, messaging documents, cross-functional timelines, and readiness alignment

Partner with Product leadership to bring voice-of-member and market perspective into roadmap discussions, ensuring features are built and launched with clear customer value

Collaborate with Brand, Creative, Lifecycle, and Growth teams to activate launches across channels and ensure cohesive storytelling

Establish clear success metrics for launches in partnership with Analytics, and use performance insights to refine messaging and improve feature adoption

Maintain awareness of competitive landscape and emerging AI trends to continuously sharpen positioning within your product surface area

8+ years of B2C product marketing experience, ideally within consumer technology, digital products, AI-enabled experiences, or subscription-based businesses

Proven success leading go-to-market execution for software features or digital products with measurable impact on adoption, engagement, or retention

Experience developing positioning and messaging for technical or AI-driven capabilities, with ability to translate complexity into clear consumer benefits

Strong cross-functional operator with demonstrated ability to drive alignment and execution across Product, Brand, Creative, Lifecycle, and Analytics teams

Excellent written and verbal communication skills, with experience building launch briefs, messaging frameworks, and enablement materials

Data-informed mindset with experience defining launch KPIs and using performance insights to iterate and optimize

Ability to operate autonomously in a fast-paced environment while managing multiple concurrent launches

Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.