Associate Director – Field Sales (Canvassing)

Renewal by Andersen is a leading provider of premium window and door replacement solutions. We are committed to providing exceptional customer experiences through innovative field marketing strategies and dedicated team leadership. 

The Associate Director is a hands-on leadership role responsible for managing and motivating a dynamic field marketing team. This role combines strategic oversight with active field engagement, requiring a high level of leadership, data fluency, and operational excellence. The ideal candidate will excel in high-pressure, results-driven environments, inspiring teams, driving KPIs, and executing local marketing initiatives aligned with company goals. 

Team Leadership & Field Management 

• →Directly manage, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates. 
• →Oversee hiring, onboarding, training, performance reviews, motivation, and coaching to foster a high-performing team. 
• →Build a collaborative, accountable, and results-oriented team culture. 
• →Lead daily team meetings to motivate and align the team prior to canvassing activities. 
• →Drive a high-performance sales and marketing culture through goal setting and performance management.

Strategic Planning & Execution 

• →Implement marketing strategies that align with company and departmental objectives. 
• →Set and track daily, weekly, and monthly goals for the team. 
• →Develop and execute local marketing campaigns in various towns, ensuring compliance with local laws and regulations. 
• →Partner with Sales, Talent Acquisition, IT, ISC, and other departments to ensure seamless operations and strategic alignment.

Data Analysis & Reporting 

• →Utilize CRM and department-specific software to analyze data, forecast results, and inform decision-making. 
• →Monitor KPIs and department standards, adjusting strategies as necessary to meet or exceed targets. 
• →Compile regular reports and insights for the Director, highlighting performance, challenges, and opportunities.

Operational & Compliance Management

• →Enforce Standard Operating Procedures (SOPs) and quality control measures across all activities. 
• →Ensure all activities, including canvassing and promotional efforts, comply with local laws and regulations. 
• →Manage logistics related to the use of company vehicles and field operations.

Training & Development 

• →Deliver comprehensive training programs on sales methodology, safety, brand messaging, and ethical practices. 
• →Continuously coach team members to improve performance, product knowledge, and customer engagement skills.

Hands-On Field Involvement 

• →Be actively involved in field activities, including canvassing, lead generation, and team motivation. 
• →Make quick decisions in real-time to adapt to changing field conditions and maximize results.

• Proven experience in field marketing, sales management, or related roles, ideally within home improvement, home services, or similar industries. 
• Strong leadership skills with ability to motivate, develop, and manage teams in high-pressure environments. 
• Excellent communication and interpersonal skills. 
• Data-driven mindset with proficiency in CRM systems, analytics tools, and department apps. 
• Ability to analyze KPIs, forecast results, and adjust strategies accordingly. 
• Knowledge of local laws and regulations related to marketing and canvassing. 
• Valid driver’s license and willingness to drive company vehicles as needed.
• Must be willing to drive to Cranford, New Jersey twice a week. 
• Full-time availability to work in-office 5 days per week, with active field involvement.

• Strong leadership and team management skills. 
• Hands-on approach with the ability to inspire and motivate teams in the field. 
• High level of operational and strategic thinking. 
• Data fluency and ability to leverage technology for decision-making. 
• Resilience and adaptability in fast-paced, results-driven settings.

Join Renewal by Andersen and lead a talented team to drive impactful field marketing initiatives, grow sales, and deliver outstanding customer experiences!

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