Senior Channel Marketing Specialist

Mexicosenior

MarketingMarketing Specialist

0 views0 saves0 applied

Apply Now

Quick Summary

Overview

We are: Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation.

Technical Tools

google-analyticsjirasalesforcesegmentsqlagileproject-management

Responsibilities

~1 min read

→Executes and QA's standardized channel marketing campaigns (email, web forms, basic landing pages) based on approved requests and documented processes.
→Administers core configuration tools (SFMC, AEM, Google Analytics tags, etc.) to set up and launch simple, pre-designed experiences and tests.
→Executes simple SQL queries and uses platform segmentation tools to retrieve and segment campaign target audiences based on clear, defined criteria.
→Follows established workflows, diligently updating task status in project management tools (Jira/Workfront) and escalating complex technical issues to L3/L4 specialists.
→Contributes to the maintenance of the team's knowledge base by accurately documenting routine deployment steps, configurations, and common troubleshooting solutions.
→Conducts thorough pre-deployment quality assurance (QA) checks, including link validation, cross-client email rendering checks, and basic page load verification.
→2–4 years of hands-on campaign execution experience.
→Proficiency in SFMC (Email Studio) and Adobe Content Management System (AEM) for content assembly.
→Experience using Litmus or Email on Acid for rendering and link testing.
→Ability to run pre-built SQL queries and perform basic segmentation.
→Expert in Jira, Workfront, or similar Agile project management platforms.

Basic HTML/CSS for minor template tweaks.
Salesforce Marketing Cloud Email Specialist certification.
Experience with A/B test setup within an ESP.

Process Discipline: Diligent adherence to documented SOPs (Standard Operating Procedures).
Time Management: Managing a high volume of tickets while maintaining strict deployment deadlines.
Proactive Communication: Escalating blockers early to the CMS 4 or MOS 3 before they impact the launch.