(Marketing) Senior Partner Marketing Manager

Backbase is building the AI-Native Banking OS - the operating system that lets banks run as one. 

Partners are how we scale it: ISVs and Marketplace partners that extend the platform, and SIs that carry us into every major transformation deal.

We are looking for a builder-operator to own Backbase's global Partner Marketing programme. Your remit: grow partner Marketing Development Fund (MDF), embed partners into every GTM motion Backbase runs, and build the foundation for how partner marketing operates at scale. Strategic authorship, not coordination.

1. → Own, Grow, and Innovate on MDF

• →Two-Way MDF: Manage inbound (partner-to-Backbase) and outbound (Backbase-to-partner) MDF. Set the allocation logic, approval rhythm, and reporting cadence. Track every dollar to pipeline in Salesforce.
• →Grow the Pool: Expand MDF inflows year on year - unlock new partner co-invest commitments, negotiate uplift with strategic partners, and use ROI evidence to defend and grow next year's fund.
• →Program Innovation: Build new ways to deploy MDF that go beyond traditional co-marketing spend - joint bets on high-impact plays that unlock disproportionate return.

1. → Drive Partner-Influenced Pipeline through Co-Marketing

• →Embed into Every Backbase Programme: Banking Reinvented, ENGAGE, regional events, GTM launches, customer marketing - every Backbase anchor moment carries a partner motion. Today it doesn't; you'll make sure it does.
• →Joint ABM & Demand Gen: Partner with regional ABM leads and demand gen to inject partner narratives into priority accounts and always-on campaigns. Calibrate up or down by geography and segment.
• →Joint Value Propositions & Elevated Moments: Work with PMM and Analyst Relations on co-branded narratives - Banking OS, Banking Suite, Agentic AI. Elevate partners into Backbase's flagship moments and Backbase into partners' - don't build parallel events.

1. → Build the Foundation

• →Tiering & Framework: Author the global partner marketing framework - tiering across ISVs, Marketplace partners, and SIs, and joint GTM playbooks that regional teams can run independently.
• →Framework Interlock: Partner with Alliances and Marketplace to align the marketing framework with the underlying partner programme - contracts, incentives, and certification tiers.
• →Operating Rhythm & Measurement: Set the cadence with Partner Managers, FMMs, and BDMs; define the partner marketing scorecard (MDF utilization, partner-sourced pipeline, partner-influenced revenue, activation count); use AI to compress the work.

• Experience: 8+ years in Partner, Alliance, or Channel Marketing at a Fintech or Enterprise SaaS scale. You've built a partner marketing function, not just run programmes inside someone else's.
• Strategic Author: You've written the partner marketing thesis before - tiering, MDF, joint GTM - and can point to what changed because of it.
• Commercial Mindset: You draw a straight line from co-marketing activity to partner-sourced pipeline and revenue. MDF is an investment, not a budget line.
• The Network: Existing credibility with SI and consultancy alliance leaders, and top-tier ISV and fintech marketing counterparts in the banking ecosystem.
• Global Fluency: You've run partner motions across EMEA, Americas, and APAC. You know when a global playbook needs regional calibration and when it doesn't.
• Bias for Action: Strategic enough to build the plan, operational enough to execute it. AI-first - you use AI to move faster, not to look busier.