Marketing Specialist

Our client is looking for a Virtual Marketing Specialist / Lead Generation Specialist to execute and manage high-volume, multi-channel outreach initiatives in a fast-paced, metrics-driven digital environment. They operate within a performance-focused marketing ecosystem and continue to scale across multiple paid and organic channels. This role is execution-heavy and requires precision, consistency, and strong communication. The ideal candidate is process-driven, highly organized, comfortable with repetitive high-volume tasks, and able to work within structured workflows while collaborating closely with operations to ensure accurate lead tracking, qualification, and handoff. Responsibilities Execute high-volume mass DM outreach across approved platforms, managing large-scale campaigns with precision and consistency (up to 2M messages per day when applicable). Manage daily Instagram outreach, including targeted engagement, follow-ups, and account interactions to drive responses and conversions. Support Facebook and Instagram advertising workflows, including campaign execution, monitoring, and basic optimizations. Run cold email outreach campaigns using sequencing tools, inbox rotation strategies, and deliverability best practices, ensuring consistent follow-ups. Conduct daily targeted lead engagement across multiple platforms to support pipeline growth and conversion goals. Assist with email and SMS marketing activities, including flows, templates, segmentation, and basic integrations. Support digital advertising efforts across major platforms such as Meta, Google Ads, YouTube, TikTok, Instagram, and Facebook, including SEM and PPC campaigns. Distribute and manage content across multiple pages and platforms to maintain brand consistency and visibility. Provide light SEO support as a secondary responsibility, including basic audit reports, keyword research, competitor checks, and occasional technical reviews. Maintain accurate logs of outreach activity, responses, and lead status, ensuring clean and consistent tracking. Collaborate closely with an Operations VA to ensure leads are properly tagged, sourced, qualified, and handed off according to internal workflows. Follow established processes rigorously, maintain clear documentation, and meet daily activity and performance targets. Requirements Proven experience managing high-volume, multi-channel lead generation campaigns. Hands-on experience with mass DM outreach, Instagram outreach, cold email systems, and automation tools. Experience supporting or managing digital advertising efforts, particularly on Instagram and Facebook. Strong understanding of email and SMS marketing platforms and basic automation workflows. Experience working with SEM and PPC campaigns. Comfort working in structured, metrics-driven environments with repetitive, high-volume tasks. Strong written and spoken English communication skills. High attention to detail, strong organizational skills, and ability to manage multiple workflows simultaneously. Familiarity with SEO tools is a plus, but SEO is not the primary focus of the role. Qualifications Background supporting marketing, growth, or lead generation teams in digital environments. Experience collaborating cross-functionally with operations or sales teams. Demonstrated consistency, reliability, and accountability in previous roles. Process-driven mindset with a strong focus on accuracy and execution. Proactive problem-solver who anticipates needs and removes blockers. High level of integrity and professionalism. Benefits Full-time position. 100% remote role. Opportunity to work with a growing marketing operation. Long-term stability and room for professional growth. Collaborative and process-driven work environment.