Account Executive, Paid Search

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Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

As a Paid Search Account Executive, you will be responsible for the execution of paid search activity. You will be responsible for keyword research, campaign building, working with the Global Hub on daily governance and optimisation, as well as in-depth data analysis. You will also be responsible for accurate media plans, and on-time billing & reconciliations.  

• Collaborate with and support other team members (including the Global Hub) in the executive of effective paid search campaigns for clients. 

• Ensure adherence to the WPP650 Way for Paid Search on your clients and contribute to the development our products.  
• Making full use of the technology available. Adoption of 3^rd and 1^st party tools & technology (e.g. Unlock, WPP Media Automations Portal etc.). 
  
  

• Make sure that service level agreements are met, with your tasks managed through our project management suite. 
• Contribute to client meetings and participate in ongoing client engagement. 
• Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process. 
• Ensure that wider client or team deliverables (such as actionable insight reports and reporting) are prepared and ensuring quality of output is maintained. 

• Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider WPP Media training & events, and more.  

• Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients.   

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, and overall progress of clients against the WPP650 Search Maturity Framework.

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. An interest in digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.  

It’s essential that you have: 

• Done your research on Paid Search with evidence that you have completed certifications (Google Ads and Microsoft Ads). 

• Affinity for numbers and with basic data analysis knowledge, keen to drive continued excellence. 

• Strong Microsoft Office skills which include Excel & PowerPoint. 

• Ability to manage their time effectively and of working as part of a group. 

• You are proactive; we need people who have the confidence to question the status quo.  

• You can focus on causation, not just the correlation of data & performance. Identify the insight, make it actionable, get it done.  

• You have immaculate attention to detail.