Wppmedia1mo ago

Analytics Manager

Mexico Citymid

Data ScienceAnalytics Manager

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Overview

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence,

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Data ScienceAnalytics Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Provide solutions to internal and external clients that enable the detection of opportunities and decision-making for communication strategies through the generation of insights derived from the analysis of the media, consumer, brand, and category environment. Apply strategic thinking to campaign planning and account management. Media Mix Modeling and statistics that enable the application of strategic thinking to campaign planning in support of account management.

Develop in-depth knowledge of the environment prior to campaign implementation. Identify findings from business sources, purchase path, trends, segmentation, and budget.
Provide insights to make campaign recommendations.
Conduct analysis using syndicated and client sources to identify opportunities.
Analyze and deliver findings from competitive reports.
Analyze and deliver findings from previous client activities and their impact on KPIs.
Advise on data feeding based on account team objectives.

Requirements

~1 min read

Education: Bachelor's degree in mathematics, actuarial science, or related field (preferably with digital certifications).
Languages: Advanced English (spoken and written).
Experience: 3 to 5 years in sample and panel design, preferably in research firms.
Knowledge: Python, R, Power Bi.

What We Offer

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Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Please read our Privacy Notice for more information on how we process the information you provide.