Associate Director, Digital

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Media Planning team at EssenceMediacom are experts in the digital paid media landscape. We architect and steward business outcome driven media plans, owning the creation of overall plans, cross-channel budget allocations, in flight cross-channel reporting & optimisation, and post-campaign analysis. We are our clients’ key contacts for a unified view of their campaigns, narrating the story of the whole piece from strategic planning through to PCA.

About the role

This role is a unique position within the PlayStation team straddling Media Planning and Media Activation. It’s a consultative client facing position to help drive PlayStation’s new ways of working internally to provide expertise and guidance around testing, driving to a broad business goal for PS.
Additional detail below:

• Consultation: Participating in sprint ceremonies as media consultants and embedded contributors, supporting in prioritization, test refinement and hands-on planning as needed.
• Planning: Development of media plans to support test and measurement framework accordingly and where necessary.
• Activation: Coordinating a wider team of activation specialists to ensure media executions are realized in a timely manner (note commission will be applied to media following existing SOW)

In addition to being a household name, PlayStation are a strong market leader. They are one of the world’s most recognisable brands and this attitude has a direct impact on our team, who are constantly challenged to make PS’s execution more efficient, effective, and differentiated than those of their competitors. PS expect their team to consistently challenge norms and develop new ideas to maintain their market-leading position.

•    Superb knowledge of the digital media landscape and the dynamics of activation across all relevant channels.
•    Highly capable in client management including senior stakeholders
•    Digital native- strong understanding of digital platforms and capabilities and able to converse with activation at a tactical execution level.
•    Ability to translate business and marketing KPIs to appropriate media KPIs and media strategy into media plans.
•    Excellent organizational skills, close attention to detail and ability to quality control work.
•    Ability to adhere to deadlines and project manage multiple workstreams
•    Development and maintenance of productive relationships with internal and external partners.
•    Proven problem solving and decision-making skills.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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