Associate Manager, Performance (Search)

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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As the Associate Manager for Performance (Search), you will be the strategic lead for our paid search practice. You will be responsible for guiding a large portfolio of brands, managing complex campaigns from start to finish, and mentoring a team of specialists. Your primary focus will be on driving tangible business outcomes through relentless, data-driven optimization.

Your core responsibilities will include:

• Leading paid search strategies on Google Ads to achieve branding and performance objectives.
• Managing a large campaign portfolio end-to-end, ensuring execution, budget adherence, and strategic alignment.
• Serving as the primary contact for all search projects, effectively managing timelines, deliverables, and client communication.
• Promoting a culture of continuous optimization by testing and refining campaigns to exceed revenue and ROAS targets.
• Conducting performance analysis, rapidly processing data to extract key insights and presenting strategic recommendations to senior stakeholders.
• Mentoring junior team members, supporting their growth while maintaining high-quality work standards.
• Adapting to changing local and regional KPIs to ensure ongoing campaign effectiveness and growth.

• A Bachelor’s degree in Media & Advertising, Marketing, Business Administration, or a related field.
• 3-4+ years of experience in performance marketing, preferably in a media agency.
• Expert-level proficiency with Google Ads, including value-based bidding strategies, advanced targeting, and various ad formats.
• A proven track record in managing campaigns and optimizing for business KPIs like revenue and ROAS.
• Strong project management skills, effectively handling numerous campaigns and demanding stakeholders.
• Experience in mentoring or leading junior team members is preferred.
• Strong analytical skills, proficient in Google Analytics and data processing.
• Knowledge of website analytics, conversion tracking, and tag management systems (e.g., Google Tag Manager) is a plus.
• Familiarity with other biddable media platforms (such as Meta or TikTok) or Search Ads 360 is an asset.