Business Manager Connections & Strategy

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We are currently looking for a Business Manager – Connections & Strategy to join our team. In this role, you will be responsible for leading the development of integrated communication strategies and connections planning for a portfolio of leading brands. You will play a key role in translating client business objectives into audience-led media strategies, ensuring seamless integration across all touchpoints. Working closely with internal specialist teams, clients, and partners, you will drive strategic thinking, innovation, and media effectiveness while ensuring strong alignment between planning, investment, and performance outcomes.

This role reports to: Business Director

1. Opportunity to shape end-to-end communication strategies for leading brands.
2. Exposure to a highly collaborative, data-driven, and innovation-led environment.
3. Chance to work with cross-functional specialist teams and drive award-winning integrated solutions.

• Develop a strong understanding of client businesses, categories, and communication objectives.
• Build relationships with internal teams, clients, and media partners.
• Understand planning tools, frameworks, and connections planning approach.
• Support ongoing strategic planning and campaign development processes.

• Independently contribute to connections strategies and integrated media recommendations.
• Translate audience insights into actionable media and communication plans.
• Work closely with specialist teams to deliver cross-channel integrated solutions.
• Begin leading key client discussions and strategic reviews.

• Lead connections planning for assigned accounts independently.
• Develop innovative, insight-driven communication strategies that drive business growth.
• Identify and deliver commercially viable opportunities and strategic partnerships.
• Contribute to new business pitches and award-worthy strategic initiatives.

• Develop integrated connections and communication strategies across multiple channels.
• Translate business and marketing objectives into audience-led media solutions.
• Collaborate with specialist teams to ensure seamless cross-channel execution.
• Analyze consumer insights, category trends, and competitor activity to inform strategy.
• Lead strategic discussions with clients and internal stakeholders.
• Support campaign planning, optimization, and performance evaluation.
• Ensure alignment between strategy, investment, and execution teams.
• Contribute to client presentations, business reviews, and strategic workshops.
• Identify growth opportunities and innovative media solutions.
• Maintain strong relationships with clients, media partners, and internal teams.

• Strong strategic thinking and problem-solving capabilities.
• Excellent communication, storytelling, and presentation skills.
• Strong understanding of media ecosystems and audience behavior.
• Ability to translate data and insights into actionable strategies.
• Strong stakeholder management and client servicing skills.
• Ability to lead cross-functional teams and manage multiple priorities.
• Strong commercial acumen and growth mindset.

• Bachelor’s or master’s degree in marketing, Business Administration, Media Sciences, or related field.
• 5–7 years of experience in media planning, strategy, or integrated communications roles.
• Experience working across multiple stakeholders and delivering strategic media solutions.

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted