Business Manager - Digital

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are looking for a highly motivated and analytically driven Media Manager to join our Digital Planning team. This role requires an individual with hands-on experience in digital media planning, campaign execution, and performance optimization across both biddable and non-biddable channels.

The ideal candidate should be comfortable managing end-to-end campaign lifecycles, working closely with internal specialist teams, media partners, and clients to deliver integrated digital solutions that drive business outcomes.

• Develop data-driven digital media plans aligned to client business and marketing objectives.
• Build audience-first strategies leveraging platform insights, consumer behavior, and market trends.
• Collaborate with cross-functional teams to create integrated media recommendations across brand and performance objectives.
• Support annual, quarterly, and campaign-specific planning exercises.

• Lead end-to-end campaign deployment across biddable and non-biddable media channels.
• Coordinate with activation teams to ensure timely campaign launches and seamless execution.
• Monitor campaign performance and drive ongoing optimizations to improve efficiency and effectiveness.
• Ensure adherence to campaign KPIs, budgets, and timelines.

• Analyze campaign performance and derive actionable insights.
• Prepare regular reports, dashboards, and post-campaign analyses.
• Leverage platform and first-party data to identify optimization opportunities.
• Work closely with analytics teams to evaluate campaign effectiveness and business impact.

• Serve as a day-to-day point of contact for client stakeholders.
• Present campaign strategies, performance updates, and recommendations confidently.
• Build strong relationships with media partners and platform teams.
• Collaborate effectively with internal planning, activation, analytics, and creative teams.

• 3 - 4 years of experience in digital media planning and campaign management.
• Strong understanding of both biddable and non-biddable media ecosystems.
• Hands-on exposure to platforms such as Google Ads, DV360, Meta, YouTube, LinkedIn, Programmatic, and key publisher ecosystems.
• Experience in audience planning, media strategy, budget allocation, and campaign optimization.
• Strong analytical and problem-solving capabilities.
• Proficiency in Excel, PowerPoint, and campaign reporting tools.
• Exposure to measurement frameworks such as Brand Lift, Conversion Lift, Attribution, and Media Effectiveness studies is preferred.
• Excellent communication and stakeholder management skills.

• Ability to independently manage digital planning and execution responsibilities.
• Consistent delivery of campaigns that meet or exceed client objectives.
• Strong collaboration across specialist teams and client stakeholders.
• Proactive identification of growth, innovation, and optimization opportunities.