Business Manager - OOH

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

   

WPP Media is the world's largest media investment company and a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager – Out-of-Home (OOH) to join us. In this role, you will be responsible for leading the planning, buying, execution, and optimization of Out-of-Home (OOH) media campaigns across traditional and digital formats. You will work closely with clients, media owners, and internal teams to deliver impactful OOH solutions while ensuring commercial excellence, operational efficiency, and campaign effectiveness.

This role reports to the Director

• Being part of one of the world's leading media investment companies.
• Working with leading media owners, outdoor vendors, and industry partners.
• Opportunity to deliver innovative OOH campaigns that shape brand visibility across Pakistan.

• Develop a thorough understanding of WPP Media's OOH planning and buying processes.
• Build relationships with key media owners, vendors, and internal stakeholders.
• Successfully execute and monitor OOH campaigns while ensuring timely delivery and reporting.

• Independently manage end-to-end OOH campaigns for assigned clients.
• Lead negotiations with media vendors to secure competitive inventory and commercial value.
• Deliver campaign performance reports and recommend optimization opportunities.
• Strengthen relationships with media partners and ensure operational excellence.

• Lead OOH strategy for key client accounts.
• Develop innovative OOH solutions across static, digital, transit, and ambient media.
• Drive efficiencies through strategic buying, market intelligence, and data-driven recommendations.
• Contribute to business growth through best-in-class OOH planning and execution.

• Lead the planning, buying, and execution of Out-of-Home (OOH) campaigns across multiple formats.
• Develop integrated OOH strategies aligned with client objectives and target audiences.
• Identify high-impact inventory across billboards, digital OOH, transit media, street furniture, airports, malls, and innovative media platforms.
• Negotiate with media owners and vendors to secure optimal placements and competitive commercial deals.
• Manage campaign implementation, monitoring, troubleshooting, and timely delivery.
• Coordinate with planning teams, clients, creative agencies, production vendors, and media owners throughout campaign execution.
• Monitor campaign performance through visibility audits, proof-of-posting reports, and market evaluations.
• Review campaign delivery against planned objectives and recommend optimization where required.
• Manage day-to-day campaign reporting and ensure all client deliverables are completed within agreed timelines.
• Maintain strong relationships with outdoor media vendors and strategic partners.
• Support annual buying negotiations and market intelligence initiatives to maintain WPP Media's competitive advantage.
• Monitor industry trends, new inventory opportunities, and emerging OOH technologies.
• Lead monthly reporting for internal stakeholders and regional teams where required.
• Mentor and guide junior team members while ensuring operational excellence.
• Review existing processes and recommend improvements to enhance campaign efficiency and service delivery.

• Bachelor's or Master's degree in Marketing, Business Administration, Media Sciences, or a related field.
• Minimum 5+ years of experience in Out-of-Home (OOH) media planning, buying, or media investment.
• Strong understanding of traditional and Digital Out-of-Home (DOOH) media.
• Established relationships with media owners, outdoor vendors, and industry stakeholders.
• Experience managing large-scale OOH campaigns from planning through execution.
• Excellent negotiation, vendor management, and commercial acumen.
• Strong analytical skills with the ability to evaluate campaign performance and ROI.
• Excellent communication, presentation, and stakeholder management skills.
• Superior time management, organizational, and multitasking abilities.
• A proactive mindset with the ability to thrive in a fast-paced, client-focused environment.