Campaign Manager Ad Operations

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are seeking a highly motivated and detail-oriented Campaign Manager – AdOps to join our dynamic team. In this pivotal role, you will be instrumental in the end-to-end technical execution and optimization of digital advertising campaigns, ensuring precision, efficiency, and effectiveness across all initiatives. This position offers a fantastic opportunity to develop your expertise within the fast-evolving digital advertising landscape.

• →Campaign Setup & Management
• →Collaborate with clients, digital planners, and creative agencies to thoroughly understand campaign objectives and requirements.
• →Oversee the complete lifecycle of digital campaigns, from initial setup and trafficking to finalization.
• →Proficiently utilize various ad servers (e.g. Google Campaign Manager 360, Innovid, Adform, etc.) for campaign setup, trafficking, and management.
• →Ensure all creative assets meet technical specifications and are trafficked correctly.

• →Troubleshooting & Optimization
• →Proactively identify, diagnose, and resolve technical issues related to campaign delivery, tracking, and reporting.
• →Monitor campaign performance and make real-time adjustments and optimizations to maximize results.
• →Coordinate with publishers to ensure accurate campaign implementation and successful delivery.

• →Tracking & Reporting
• →Implement and verify tracking mechanisms (e.g. pixels, floodlights) to ensure accurate data collection.
• →Analyze post-campaign results and provide insights and recommendations for future campaigns.

• →Learning & Development
• →Continuously develop expertise in emerging Ad Operations topics, including tagging, viewability, brand safety, data analytics, and new technologies.
• →Contribute to departmental projects and process improvements to enhance efficiency and innovation.

• Experience - Proven experience (1–2 years preferred) in digital ad operations, trafficking, or campaign management, preferably within an agency or ad tech environment.
• Technical Proficiency - Working knowledge of major ad servers (e.g. Google Campaign Manager 360, Innovid, Adform). Proficiency in Microsoft Office Suite. Understanding of digital advertising concepts (e.g. impressions, clicks, conversions, viewability, etc.).
• Problem-Solving - Solution-minded approach with a strong ability to troubleshoot technical issues effectively.
• Communication - Excellent written and oral communication skills, capable of explaining complex technical concepts clearly.
• Organizational Skills - Highly structured, responsible, rigorous, and focused, with the ability to manage multiple campaigns and deadlines under pressure.
• Team Player - Collaborative mindset with a willingness to work effectively within a team.
• Digital Affinity - A passion for and strong understanding of the digital advertising ecosystem.

• Basic knowledge of HTML, JavaScript, or other web technologies.
• Familiarity with various verification tools (e.g. DoubleVerify, IAS, MOAT).
• Experience with Tag Management Systems (e.g. Google Tag Manager).
• A proactive attitude towards learning new technologies and adapting to change.
• An entrepreneurial spirit and desire to contribute to departmental growth.