Channel and Tactical Planning Director, GOC

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact 

As a Director of Strategy, you will play a critical role in establishing us as our Client’s strategic marketing partner. You will accomplish this by elevating and inspiring the quality of our strategic output and helping the Client to deliver deeper consumer/customer connections. You will also ensure value creation to communications/media plans and drive business results and growth.

Key Resonsibilities 

• Work in partnership with all senior leads on the Client business to develop communications solutions that deliver Client business goals.
• Responsible for the strategic foundation for all Client plans. Understand and execute strategic contributions throughout the agency process from insights to strategy, strategy briefing to planning, plans to activations, activations to measurement, measurement to performance assessments, and assessments to action plans.
• Mine insights to develop target definition, consumer journey, brand purpose work.
• Build on the Consumer Journey to craft strategically sound content strategies and related measurement plans.
• Establish solid, credible relationships with key Client and MediaCom stakeholders.
• Using personal experience as well as global best practices, cases and learning, define a strategic standard for success/excellence for Client business. 
• Align with Client lead to develop a learning plan to cascade and train all key Client-side functional leaders, team directors, and staff.
• Lead Integrated Agency Team (IAT) initiatives, curate inspiring think shops with cross-function brand marketing team.
• Fluency and agility to quickly develop communications strategies that provide clear and actionable objectives and channel roles/deliverables.
• Lead, manage, and inspire Strategy staff.
• Monitor and ensure the integration of strategy throughout the delivery process; demonstrate the ability to take action (or engage with others to do so) to modify/course-correct as needed to ensure the integrity of the plan and deliverables.

Skills and Experience 

If this opportunity looks right for you, we are looking for candidates who have: 

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 8+ years of previous senior-level marketing experience; at least 5+ solid experience working in a strategic capacity with heavy channel/media integration and interaction.
• Previous work experience in strategic role in marketing/communication fields to ensure a more holistic application of strategy (e.g. not just in media planning).
• Solid knowledge and experience in applying strategy to channel marketing.
• Prior experience in advertising, digital and/or direct marketing is desired.
• Proven track record of business/marketing expertise and inspiring teams to develop actionable plans that drive results.
• A natural storyteller—a highly articulate and persuasive writer and speaker.
• Ability to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple, fresh perspective that clearly outlines the roles and deliverables of channels.
• Fully versed on the strategic roles of interactive/digital as well as familiar with predicted evolutions.
• Skilled familiarity with various research techniques and sources (qualitative consumer research, various forms of quantitative research methodologies.
• Ability, desire, and proven ability to lead teams. Willingness to work with and teach others.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.  If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

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