Digital Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

We are looking for a Digital Account Manager to oversee one of our largest media operations for a global account in the beauty industry. This professional will serve as the central, strategic figure in the client relationship across Latin America, acting as the primary architect of the media strategy and ensuring excellence in execution.

We are looking for a hybrid profile that combines the business acumen and relationship-building skills of a Media Manager with technical expertise. The selected candidate will be responsible for leading the team, developing team members, translating client needs into effective media plans, and ensuring that all areas of the business (Strategy, Operations, BI, etc.) work together seamlessly to exceed client objectives. Advanced/fluent English is required for frequent contact with Regional (LATAM) and Global teams.

• Serve as the client’s primary point of contact, building a relationship of trust and ensuring that communication is smooth and transparent, especially with the client’s teams in the LATAM region.
• Develop and present macro-level strategic campaign planning, defining objectives, KPIs, target audience, channels, and budget aligned with the client’s business, with a strong focus on branding and performance strategies for the beauty and retail sectors.
• Maintain constant contact with media outlets and partners to identify opportunities, negotiate, and propose improvements, including e-commerce and retail media partners and platforms.
• Monitor the budget and forecast, ensuring the account’s financial health.
• Work with the Account Director to identify and propose new business opportunities.
• Manage and develop the team (supervisors, analysts) through feedback, development plans, and career tracking.
• Oversee the execution of daily processes alongside the supervisor, ensuring quality, meeting deadlines, and proper management of the team’s workload.
• Serve as the primary point of contact for the agency’s cross-functional teams (Finance, Operations, Talent, etc.).

• Proven experience in account management and/or media management at an agency, with experience managing global accounts.
• Advanced English.
• In-depth knowledge of digital media, with experience in branding and performance campaigns.
• Solid knowledge of retail media strategies and platforms such as Amazon Ads and other strategic partners.
• Experience with media planning and research tools (e.g., Kantar IBOPE Media, comScore, audience and competitor tools).
• Relevant experience in the beauty, retail, or e-commerce industry is a plus.
• Proven experience in people management and development.
• Strategic business vision (client and market) and ability to develop account plans (Account Planning).
• Excellent communication, presentation, and negotiation skills.
• Strong organizational, prioritization, time management, and problem-solving skills.
• Ability to manage the team’s workload with attention to detail to ensure the quality of deliverables.