Director, Data Strategy

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

DTA is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through our unique data advantage in Open Intelligence and Open, our AI-enabled media and data platform for the next era of advertising.

We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

DTA is seeking a Director to join our Data Strategy community and work as a senior part of the Wavemaker data strategy team – focusing on key clients: Reckitt, Jet2, Colgate and Danone.

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers.

This role will report into the VP, Data Strategy for Wavemaker, and line manage 1 to 2 Data Strategy Managers.

The main impact of this role will be to develop our relationships with these key clients through excellent and transformative data strategy work.

• Using the datasets and technology available to each client, lead and oversee the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels.
• Working closely with the media planning and activation teams to put enhanced data solutions at the heart of execution.

• Act as a champion for Open Intelligence and Infosum solutions – developing opportunities for clients to engage and adopt

• Support the development of AI-based tools to automate or streamline key functions within data strategy practice

• This role oversees the work and development of 1 to 2 Data Strategy Managers.
  
  

• Deep interest in Media & Technology: An understanding of and desire to learn more about data products, AI, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.
• Customer Focus: A relentless focus on client success, with a passion for delivering exceptional client experiences and driving long-term relationships.
• Communication and Presentation Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners.
• Experience managing multiple stakeholders in a matrixed environment
•  years digital agency-side working on a data-led role either agency, vendor or client side, with a strong emphasis on digital paid media.
• Highly developed interpersonal, team building and relationship management skills
• CPG experience preferable but not required
• Understanding of the importance of privacy first media and what that means for how we need to do things differently