Director, MAI Search

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1270 - Director, MAI Search

Role Summary and Impact

About Wavemaker

•    Experience in performance media with expertise across app campaigns across channels.
•    Strong understanding of how MAI works within the performance and digital ecosystem, in particular within Search activity (Google App Campaigns, Apple Search Ads).
•    Deep experience with app download/mobile campaign tracking options and main MMPs, ideally Kochava.
•    Working knowledge of best practices within search, social and display channels
•    Strategic understanding of how performance media can be leveraged to drive business growth
•    Good technical/operational ability in core platforms including GAC, Apple Search Ads, Meta etc
•    Hands-on experience in planning, buying and optimising across all channels is useful.
•    Ability to set appropriate performance centric KPIs and evaluate activity against these and understand the role of secondary KPIs and how they support media activation.
•    Proven people management and leadership qualities.
•    Ability to manage upwards as well as downwards.
•    Possesses initiative and demonstrates resourcefulness.
•    All academic backgrounds will be considered – qualifications in maths, data, media of interest.
•    Professional digital media/advertising qualifications or appropriate second languages will be an advantage.
•    Excellent organisational and communication skills.
 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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