eCommerce Lead

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

 The eCommerce Lead should have strong analytical skills and a deep understanding of ecommerce product management. Through managing the overall web process, this individual will own and execute the product assortment strategy needed to maximize sales, customer acquisition and retention. Responsibilities:

o Work closely with Regional and Global Marketing on social media channels utilization, paid advertising campaigns, on -platform as well as online campaigns development to increase digital sales

o Responsible for regular reporting on digital and app performance and customer experience metrics -optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth

o Own daily reporting for app performance -tracking all major KPI to plan

o Responsible for optimizations to navigation, collections, search, and homepage 

o Plan marketing calendar 

o Support paid social team and  eCommerce Lead with updates around product launches, collaborations, selling reports

o Oversee and execute strategic site AB tests to improve KPIs, revenue, and overall customer experience 

o Monitor competitive landscape and site benchmarks

o Collaborate with and project manage FSA ’s

o Work with the creative team to ensure all correct creative required for campaigns is done 

o Maintain professional and technical knowledge by attending educational workshops, professional publications, establishing personal networks, and participating in professional societies

Requirements and Qualifications of the role:

o Bachelor's degree required o 3+ years of related experience in Ecommerce or data/analytical field required

o Previous retail and/or ecommerce experience required

o Expert understanding of Excel (advanced reporting), PC Skills, including MS Office, and MS Outlook Understanding of Strategy

o Merchandising, accounting, and/or business experience a plus

o Flexibility to adapt to changing business needs, dealing with ambiguity

o Must be able to think strategically and see the big picture while knowing how to execute it tactically

o Excellent communication skills, both written and oral

o Strong project management/time management skills

o Extremely detail oriented