Executive, Performance (Commerce)

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The Executive, Performance (Commerce) is responsible for executing and supporting performance marketing activities across the client’s commerce ecosystem, including marketplace platforms, owned Eshop (web and app), and store traffic campaigns. 

• Support the execution and optimization of media campaigns across marketplace platforms, including sponsored solutions, search, and in-platform traffic drivers 

• Translate category priorities, key product focus (hero SKUs), and campaign initiatives into structured campaign setups 

• Monitor campaign performance and recommend optimizations to improve return on ad spend (ROAS), visibility, and revenue contribution 

• Contribute to performance analysis and reporting to support continuous improvement in marketplace effectiveness 

• Execute and optimize paid media campaigns to drive qualified traffic to the client’s Eshop platforms 

• Monitor and assess performance across the conversion funnel, identifying opportunities to improve engagement and conversion rates 

• Support campaign planning through budget allocation inputs, audience targeting logic, and performance estimation 

• Collaborate with CRM, analytics, and product teams to ensure alignment on landing pages, tracking, and user experience 

• Execute geo-targeted media campaigns designed to drive traffic to physical store locations 

• Support campaigns for store launches, retail promotions, and localized activations 

• Coordinate with internal stakeholders (retail, operations, and marketing teams) to ensure campaign readiness and alignment with store priorities 
• Monitor and evaluate local campaign performance, providing insights by location and campaign type 

Across all areas, the role is expected to: 

• Conduct regular campaign monitoring, optimization, and quality checks 

• Manage budget pacing and ensure delivery accuracy 

• Identify and resolve issues related to tracking, targeting, and conversion performance in a timely manner 

• Prepare structured weekly and monthly reports, highlighting key performance trends, issues, and recommended actions 

• Bachelor’s degree in Marketing, Business, Digital Media, E-commerce, or a related field 

• 1+ years of relevant experience in performance marketing, ecommerce media, marketplace operations, or digital campaign execution 

• Proven hands-on experience in campaign setup, execution, optimization, and reporting across digital media platforms 

• Solid understanding of key performance marketing metrics, including ROAS, CAC, CR, and traffic quality 

• Good knowledge of conversion funnel dynamics across web, app, and/or marketplace environments 

• Strong analytical skills with the ability to translate data into actionable insights 

• Proficiency in Excel or Google Sheets, along with familiarity with reporting dashboards and media platforms 

• Candidates with experience in any of the following channels are preferred: 

• Marketplace platforms (e.g., Shopee, Lazada, Tiki) 

• Performance marketing channels for web and app (e.g., Google Ads, Meta Ads) 

• Geo-targeted or store traffic campaigns 

• Detail-oriented with a strong focus on execution quality and accuracy 

• Proactive in identifying issues and driving continuous optimization 

• Able to manage multiple tasks and priorities in a fast-paced, target-driven environment 

• Strong coordination and stakeholder management skills across internal teams and external partners 

• Clear and structured communication, with the ability to present performance insights effectively