Executive Social

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Overview of Job 

As a Performance Executive, you will oversee the strategy, planning, implementation, and reporting of biddable platforms (Social). You will also provide guidance to the team working on those brands and support the core team to develop business capabilities across accounts. 

At WPP Media APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. 

Reporting of the Role 

This role reports to the Manager Social 

3 Best Things About the Job 

1. Working with an extremely diverse, international group of individuals at WPP Media and with the agencies. 

1. Exposure to all digital platforms within the Social team. 

1. Opportunity to expand your knowledge of Biddable Media, digital planning, and strategy. 

Measures of Success 

In three months: 

• Have a basic understanding of all social platforms. 

• Begin building rapport with stakeholders, teams, and/or clients. 

• Start looking for growth opportunities within accounts for paid social. 

• Begin supporting the performance manager with basic work. 

• Gain a general idea of the social behaviors of individual clients’ audiences and targeting. 

In six months: 

• Have a full understanding of each client’s goals. 

• Streamline processes to make reporting, management, or collaboration easier for internal and external teams. 

• Make significant strides in optimizations within social accounts. 

• Fully understand biddable behaviors within individual clients. 

In twelve months: 

• Become an expert on your dedicated client’s social campaigns. 

• Increase adoption of other biddable and digital services. 

• Bring value to the biddable team by working closely with the wider team to drive change. 

• Amplify client knowledge on strategic approaches to biddable channels. 

Responsibilities of the Role 

• Oversee planning, implementation, and reporting of Performance across multiple clients. 

• Set expectations and deliver on multiple projects simultaneously. 

• Align Performance KPIs for clients, working to prove the value of paid social to clients and internal teams. 

• Provide meaningful insights and analysis when sending reports to clients/core teams. 

• Maintain a forum for continuous learning and knowledge sharing. 

• Learn and train yourself to confidently discuss basic digital concepts. 

What You Will Need 

• Basic understanding of all paid social mechanisms and their implications, generally acquired with at least 1–2 years of progressive experience. 

• Ability to confidently speak to clients. 

• Prior experience managing multiple clients’ social implementations and optimizations. 

• Medium-to-large budget campaign experience preferred.