Manager, Influencer Planning, Philippines

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Influencer Planning Manager is responsible for driving the development of content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media.

RESPONSIBILITIES OF THE ROLE:
Strategic Planning

• Drive overall strategic direction based on brand’s marketing objectives
• Identify competitive and landscape content trends using WPP Media analytics tools
• Lead in calculating overall Share of Voice ambition per brand
• Identify new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Lead in developing the right KOL content plan with corresponding performance calculation
• Ensure correct campaign phasing versus budget and ambition
• Ensure quality, creative KOL brief and content idea/ messaging
• Liaise with clients for KOL content plan approval
• Drive key learnings and strategic plans, supporting the Department Head
• Develop detailed campaign plans, supervise Associates to ensure all plans follow campaign threshold and overall KPI
• Develop monthly/ quarterly trends mining

Account Management

• Liaise with key client stakeholders to ensure overall brand ambition and strategies
• Ensure client satisfaction on brand’s performance
• Supervise Associates and lead key campaign planning discussions on a daily basis
• Lead weekly WIPs with clients

Commercial Planning

• Determine the cost and value for each of the projects
• Ensure zero overspend per campaign plan
• Support the Department Head in managing costs with the buying team based on budgets
• Support the Department Head in ensuring budget spend tracker is 100% updated and no overspends
• Supervise all content plan submissions and negotiate with KOL to ensure best KOL pricing

• Create case studies or a portfolio that can establish the value of the service
• Drive innovations on platforms and practice