Manager, Commerce

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are looking for an ambitious, growth-minded Manager, Commerce to lead strategic commerce growth for major FMCG clients.

This is not a traditional eCommerce role.

You will own one of the world’s largest FMCG accounts while helping build next-generation commerce across Retail Commerce, Social Commerce, Marketplaces, and Cross-Border Commerce.

Beyond day-to-day account leadership, you will pioneer Amazon and international marketplace initiatives, support regional and global workstreams, contribute to new business pitches, and build future-ready commerce capabilities. 

If you are passionate about business growth, commercial problem-solving, and learning faster than the market moves, this role is built for you.

• Own key commerce accounts, with primary responsibility for assigned clients.
• Build annual, quarterly, and campaign-level growth plans.
• Partner with media, data, content, creative, platform, and client teams.
• Drive commercial performance across marketplaces and retailer ecosystems.
• Translate business objectives into clear JTBD, activation plans, and measurable commerce outcomes.
• Lead business reviews and present strategic recommendations to senior stakeholders.

Expand commerce growth beyond traditional marketplace management across:

• Social Commerce and Affiliate Commerce
• CRM & Loyalty Commerce
• Omni-channel Commerce

Key responsibilities:

• Identify growth opportunities across the purchase journey.
• Recommend innovative commerce solutions to clients.
• Develop integrated activation frameworks.
• Test and scale new commerce products and capabilities.

Help establish and grow WPP’s cross-border commerce practice.

Areas of focus include:

• Amazon Global Selling
• Amazon Retail Media
• Cross-border marketplace opportunities

You will:

• Support Amazon-related projects and client opportunities.
• Build understanding of global commerce ecosystems.
• Work with regional and global commerce teams.
• Turn international best practices into local opportunities.
• Help clients unlock growth beyond Vietnam.

• Participate in pitch development and strategic proposals.
• Shape commerce narratives, growth stories, and client-facing presentations.
• Conduct market research and competitive intelligence.

• Revenue growth of managed accounts.
• Client retention and satisfaction.
• Commerce media effectiveness.
• Marketplace performance improvement.
• Incremental business opportunities identified.

• Development of new commerce solutions.
• Cross-border commerce opportunities generated.
• New business contribution.
• Internal capability building and knowledge sharing.

• Demonstrated leadership and ownership.
• Continuous learning and certification completion.
• Cross-functional collaboration effectiveness.
• Contribution to team culture and innovation.

• 4–7 years of experience in: eCommerce, Retail Media, Digital Commerce Consulting
• Experience with platforms such as Shopee, Lazada, TikTok Shop, Amazon, and Retail Media Networks is preferred.

Strategy & Growth

• Commerce strategy and growth planning
• Client and stakeholder management
• Data storytelling and business recommendation

Execution & Operations

• Campaign execution
• Project management and cross-functional coordination

Mindset We Value
We value people who learn fast, take ownership, and build what is next.

Curious Builder
Learn fast, spot opportunities, and turn ideas into action.

Owner Mentality
Think commercially, act responsibly, and drive outcomes.

Collaborative Challenger
Work well with others, challenge the status quo, and bring better solutions.