Manager, Commerce Retail Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
•  

Role Overview

The Manager will support the execution and coordination of retail media and digital commerce strategy across Unilever’s Foods portfolio, ensuring seamless delivery across retailers and alignment with broader strategic priorities across media and content.

This role is highly execution focused, with responsibility for managing workflows, tracking performance, and ensuring consistency across campaigns and digital shelf initiatives.

Key Responsibilities

Execution Support

• Support implementation of retail media and digital commerce strategies across Amazon, Walmart, Target, Kroger, and pureplay platforms
• Assist in building campaign structures, keyword frameworks, and content optimization plans
• Ensure adherence to best practices across both media and digital shelf content

Project Coordination

• Track timelines, deliverables, and dependencies across multiple teams
• Maintain project documentation and status updates
• Ensure smooth handoffs between strategy, activation, content, and analytics teams

Data & Performance Monitoring

• Monitor campaign and content performance and flag trends, risks, and opportunities
• Support reporting and analysis across retailers
• Assist in identifying optimization opportunities across both media and digital shelf

Cross-Team Collaboration

• Coordinate with activation teams, content teams, analytics, and national media teams
• Support integration of retail media into broader campaign and commerce plans
• Ensure consistency across brands, retailers, and digital shelf execution

Stakeholder Support

• Prepare materials for internal and client meetings
• Support communication of key updates and performance insights
• Build strong working relationships across teams

Qualifications

• 4–6 years experience in retail media, digital commerce, or e-commerce
• Familiarity with retail media platforms (Amazon Ads, Walmart Connect, etc.)
• Basic understanding of digital commerce content and PDP optimization
• Strong organizational and project management skills
• Analytical mindset with attention to detail

Success Profile

• Highly organized and execution focused
• Strong attention to detail
• Eager to learn and grow in a fast paced environment
• Team oriented and collaborative

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.