Measurement Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

• Be responsible for translating client briefs into research projects utilising multiple methodologies.
• Develop and drive strategic thought for clients drawing from bespoke insights, cultural trends and sound data points.
• Use your expert knowledge of research methodologies and consumer trends to guide best practice and lead dialogues with clients and the agency.
• Lead complex analysis and report it in a clear user-friendly format.
• Take responsibility for client relationships. You will be a key client contact responsible for driving the relationship forward and proving a consistent and strong POV.
• Drive innovation across the team. You will always be on the lookout for new innovations and research approaches to for us to test and enrich our work.
• Take a brief and develop a research solution that is fit for purpose, within budget via clear and engaging proposals.
• Deliver projects in a timely manner and ensure all member of the project teamwork in cohesion.
• Lead the delivery of reports and other outputs, ensuring complex information is distilled appropriately.
  
  

• Excellent advanced Excel skills including data analysis and manipulation. 
• Preferred, not essential - Strong working knowledge of key industry tools and sources such as TGI, IPA Touchpoints, BrandWatch, Meltwater, YouGov Profiles + YouGov BrandIndex.
• Strong commercial accumen with the skills to drive efficiencies and revenue. 
• Budget and resource management
• Experience in  different analytical methodologies, brand lift / advertising effectiveness studies and media metrics
• Experience using SQL (R or python aren’t essential but nice to have)
• Experience of managing a team

• Write thought leadership pieces promoting excellence in insight and audience understanding.
• Be an active member of relevant industry bodies (e.g. MRS, Media Research Group) and attend training and events.
• Managed studies / projects across Europe