Media Activation Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.

As a member of the Media Futures Group (MFG) APAC activation team, you will help execute the tactical planning, setup and activation of social media and programmatic campaigns across multiple countries via a self-service ad platform (e.g. Meta Business Manager, Google Ads) or demand-side-platform (DSP) for the Google client. Campaign objectives focus on Direct Response (e.g. traffic, acquisition, ROAS) and will leverage real-time auction bidding across the ad platforms.

• →Serve as the primary point of contact (POC) for all social booster clients across Southeast Asian markets (e.g., Indonesia, Vietnam, Thailand).
• →Cultivate and maintain strong client relationships, ensuring clear communication, strategic guidance, and transparent reporting.
• →Effectively manage and coordinate with diverse internal and external stakeholders to ensure seamless campaign delivery.
• →Oversee the entire lifecycle of social boosting campaigns, from initial client brief and strategic planning (including budget allocation, audience definition, and format selection) through to flawless execution, monitoring, and post-campaign analysis.
• →Maintain a comprehensive understanding of all ongoing program initiatives, ensuring consistent progress and timely delivery.
• →Ensure all boosts are launched accurately and optimally, adhering to program standards and client objectives.
• →Proactively monitor campaign performance and pacing, taking immediate action to address any issues and ensuring Key Performance Indicators (KPIs) are consistently met or exceeded.
• →Analyze performance data to identify optimization opportunities and drive continuous improvement across campaigns.
• →Prepare and present insightful performance reports to both clients and internal teams, highlighting successes, key learnings, and future recommendations.
• →Possess an in-depth understanding of major social media advertising platforms and their specific nuances within the SEA region.
• →Stay continuously updated on the latest platform changes, algorithm updates, industry trends, and competitive landscape, translating these insights into actionable strategies for the boosting program.
• →Actively contribute to the innovation and evolution of the social boosting program, proposing new strategies, ad formats, and operational efficiencies.
• →Explore and champion the application of AI and automation tools to enhance program efficiency, scalability, and performance.

• Previous experience working on social media ads or programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
• Proficiency planning and deploying campaigns via self-serve ad platforms (e.g. Meta Business Manager, Google Ads) or enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
• High attention to detail, and excellent organizational skills
• Highly developed interpersonal and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc)
• Demonstrable interest in social/programmatic/ad/mar-tech
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

• Google stack experience