Media Planner

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

  

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. 

  

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

  

OVERVIEW OF THE ROLE  

   

The media planner plays a critical role in guiding the advertising efforts of our clients by assisting in the development of well-informed media strategies that deliver on the client’s objectives to achieve marketing goals. 

   

In this role you will be responsible for developing and maintaining media plans and corresponding budgets. You will track campaign performance on an on-going basis and assist the specialist teams in analyzing the campaign data and metrics and providing recommendations for optimizing the campaign’s effectiveness. 

   

WHAT MAKES THIS ROLE INTERESTING  

• You will contribute to the development and implementation of media strategies for one of the biggest advertisers in Canada 

• You will get to be a part of EssenceMediacom’s growth and legacy in the industry 

• You will be part of a dynamic and multi-talented team with access to best-in-class tools & technology and research 

 

YOUR RESPONSIBILITIES  

• Assist in the development and execution of media plans 

• Use various media tools to conduct market research, audience analysis, and media consumption studies 

• Collaborate with specialist teams (Digital & Offline trading teams, Paid Search and Social teams) to plan and execute campaigns 

• Monitor and analyse campaign performance metrics to evaluate effectiveness and make data-driven recommendations for optimization 

• Assist in the preparation of detailed reports and presentations showcasing campaign results, insights, and recommendations for clients 

• Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events 

• Oversee all media accounting and administrative duties required including following up on partner invoice reconciliation, verifying monthly media expenditure reports (BCRs) and responding to client billing inquiries   

 

YOUR PROFILE  

• Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc. 

• Demonstrates accuracy and attention to detail 

• Self-starter who demonstrates initiative 

• Ability to manage multiple projects 

• Works well in a team setting 

• Thrives in fast paced environment 

 

YOUR QUALIFICATIONS  

• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience 

• Minimum of 1-2 years as a Planning and/or Buying Assistant 

• Demonstrated understanding of media basics and concepts 

• Working knowledge of Syndicated tools (Lens, Telmar, Mediaocean/DDS, etc.) 

• Proficient with Microsoft Office Suite 

• Ability to communicate concisely and clearly both orally and in writing in both French and English 

 

Life at WPP Media & Benefits 

  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

  

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.