Media Planner

Canada·Torontomid

MarketingOtherMedia Planner

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Quick Summary

Key Responsibilities

Support the development and execution of holistic media plans aligned with client strategy Collaborate with Research Leads, Planning Managers, and senior stakeholders to analyze first-party,

Requirements Summary

Support the development and execution of holistic media plans aligned with client strategy Collaborate with Research Leads, Planning Managers, and senior stakeholders to analyze first-party,

Technical Tools

MarketingOtherMedia Planner

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As a Media Planner, you will support the development and execution of integrated media plans across assigned film titles. You will play a key role in campaign planning, data analysis, and execution, while collaborating with internal teams and external partners to deliver accurate, insight-driven media strategies. This role offers the opportunity to grow within a fast-paced agency environment and contribute directly to client success.

The Media Planner provides support to senior team members, contributes to overall client service requirements, and assists in the development, execution, and maintenance of media plans.

Responsibilities

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→Support the development and execution of holistic media plans aligned with client strategy
→Collaborate with Research Leads, Planning Managers, and senior stakeholders to analyze first-party, syndicated, and platform data to inform audience insights and recommendations
→Assist in campaign planning activities across all assigned titles
→Create, maintain, and update media plan documents, ensuring accuracy across formulas, data, and links
→Conduct quality assurance checks across digital and OOH plans, including validation of “weeklies”
→Prepare client-ready materials, including plan updates and supporting documentation
→Capture detailed notes during internal and client meetings and distribute key takeaways in a timely manner
→Identify and communicate implications of plan changes to senior stakeholders
→Assist in the development of strategic POVs and planning recommendations
→Apply knowledge of media fundamentals including SOV, Reach, Frequency, and CPM
→Build and maintain relationships with media vendors and partners to support planning initiatives
→Support client communications across email and phone as required
→Collaborate with cross-functional teams to resolve campaign issues, support trafficking, and assist with billing and invoice reconciliation
→Stay current on media trends and proactively share insights with internal teams
→Support the onboarding and training of Assistant Planners

Strong analytical skills with the ability to interpret data and generate actionable insights
High attention to detail, particularly in managing data and planning documents
Strong organizational and time management skills in a fast-paced environment
Excellent verbal and written communication skills
Collaborative team player with strong interpersonal skills
Ability to manage multiple priorities and meet tight deadlines
Foundational understanding of media planning concepts and metrics
Proficiency in Microsoft Excel and media planning tools
Proactive mindset with a willingness to learn and grow

1–3 years of experience in media planning, buying, or a related field
Post-secondary degree in Advertising, Marketing, Communications, or a related discipline is an asset

What We Offer

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Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$39,750—$66,250 CAD

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