Media Planning Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Media Futures Group (MFG) is a bespoke WPP Media agency dedicated exclusively to Google. We are a global collective of best in class digital, offline, and integrated media experts designed to push the boundaries of strategy, creativity and media. By integrating data, technology, and business science, MFG sets the industry standard for media performance. We prioritize whole-person wellbeing and professional growth, empowering our people to do the best work of their careers in service of Google’s evolution.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless growth opportunities. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

1. Proactively communicate with clients, providing timely updates on campaign performance, industry trends, and new opportunities. Manage client expectations effectively and ensure their satisfaction with our services.
   
   

1. Data-Driven Approach: You will leverage a data-driven approach to optimize campaign performance and drive client success. This involves utilizing advanced analytics and data insights to inform strategy, planning, and execution. You will analyse key performance metrics, identify trends, and make data-backed decisions to enhance the effectiveness of campaigns. 
2. Strategic Insight: Develop a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends. 
3. Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals to ensure we meet or exceed these goals.
4. Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels, devising a channel mix that satisfies market and channel level objectives. 
5. Budget Allocation: Determine appropriate budgets and allocate resources effectively across different channels to optimize campaign performance.
   
   

1. Seamless Execution: Accountable for the timely launch of campaigns across all channels as per agreed SLAs with the client.
2. Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal performance and client transparency. 
3. Team Collaboration: Collaborate effectively with internal teams (e.g., activation, analytics) to ensure seamless campaign execution and alignment with client expectations. 
4. Performance Monitoring: Monitor and optimize campaign performance closely, using dashboards and reports to track key metrics and identify areas for improvement.
   
   

1. Data-Driven Optimization: Regularly analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance. 
2. Measurement: Understand Conversion Lift Studies and A/B testing to identify the most effective campaign elements and optimize for key performance indicators. 
3. Insightful Reporting: Generate regular/timely reports that clearly communicate campaign performance (and reasons why) while delivering important insights and recommendations to clients in a digestible and actionable format. 
4. Optimisation & opportunities: Analyse campaign data to identify trends, opportunities, and areas for improvement, providing strategic recommendations to clients for future campaigns. 

• 4-6 years of experience in media planning/digital marketing.
• Ability to work independently and be a strong team player in a fast-paced, deadline-driven environment. 
• Solid grasp of digital performance marketing, especially a deep knowledge of digital media.
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented and capable of multitasking across multiple projects and task types
• Proficient in spreadsheet skills, including automated formulas, pivot tables, graphs and charts.
• Proficient in handling (e.g. filtering, cleaning, organising) and analysing large datasets, with the ability to create effective visualisations tailored to address specific analytical questions
• Strong communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
• Ability to forecast outcomes of DR campaigns and manage spend well.
• Strong understanding and hands-on experience with across search, social and programmatic media buying platforms, especially Google Ads, DV360, Meta, LinkedIn
• Strong analytical and problem-solving abilities, with a data-driven approach to campaign planning, management and optimization. 
• Strong and demonstrable knowledge of the campaign delivery process and experience of managing campaigns from brief to live across biddable, programmatic and/or digital display channels
• Experience in managing day-to-day client relationships and coordinating internal agency teams
• Desire to learn and progress 
• Good understanding of the digital media landscape with experience in executing campaigns and a passion for all things digital
• Self-starter; proactive attitude to work

Bonus: 

• Familiar with or had prior media planning experience in the B2B industry.
• Understands incrementality and its relevance to digital marketing strategies.
• Expertise with Google suite – Slides, Sheets, Docs, and Looker Studio
• Experience with Media Research Tools (Comscore, GWI, TGI, YouGov, Keyword Planner)